Switch Off
vivo is committed to building deeper connections and creating memories.
In today’s digital age, smartphones keep us connected, but excessive usage can distract us from the relationships that matter most—our loved ones. At vivo, we strive to foster a better relationship with smartphones and prioritize real-life connections.
Take a moment to unplug and reconnect with your loved ones.
Let’s pledge to switch off our phones on December 20 (vivo Switch Off Day) and prioritize our relationships with our loved ones.
To help you stay inspired, we’d love to send gentle reminders and updates to foster mindful smartphone usage. Please share your contact number to join the movement and amplify the cause.
**Rest assured, your number will only be used to share reminders and updates for Switch Off, not for any other promotional content.
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
Switch Off
vivo believes in creating technology that brings families closer, and emphasises on the need for people to reduce their smartphone usage with their #SwitchOff initiative. We urge our audience to choose a #SwitchOff time and give more attention to their loved ones as unchecked screen time may irreversibly impact the time they spend with family. Let's try to #SwitchOff for our families and thus #LiveTheJoy of precious moments spent together.
Impact of
Smartphones
on Parent-Child
Relationships
*findings are from the vivo Switch Off Study 2023
Impact Of Smartphones
on Parent-Child Relationships
of children prefer their parents’ phones to have camera, calling and messaging as the three main features
94%
of children prefer their parents’ phones to have camera, calling and messaging as the three main features
of children identify excessive smartphone usage as a source of conflict between them and their parents
69%
of children identify excessive smartphone usage as a source of conflict between them and their parents
of parents worry their children may struggle to form meaningful relationships, yet overlook how their own phone usage affects their bond with their kids
75%
of parents worry their children may struggle to form meaningful relationships, yet overlook how their own phone usage affects their bond with their kids
of children wish for deeper connections with their parents and more meaningful family time
76%
of children wish for deeper connections with their parents and more meaningful family time
Impact of Smartphones on Parent-Child Relationships
Source: vivo Switch Off Study 2024
Find out how healthy your
smartphone relationship is?
Answer these questions to assess your current relationship with your smartphone and receive suggestions for what you can do right now to create a better smartphone relationship and reconnect with the people who matter the most to you.
Find out how healthy your smartphone relationship is?
Answer these questions to assess your current relationship with your smartphone and receive suggestions for what you can do right now to create a better smartphone relationship and reconnect with the people who matter the most to you.
Q1. Do you often lose track of time when using your smartphone?
Q2. Do you feel like your smartphone usage is negatively affecting your relationships?
Q3. Do you often check your smartphone (or keep it on the table) while eating meals?
Q4. Do you feel anxious when you are separated from your smartphone, even for a short while?
Q5. Do you often check your smartphone when you are spending time with your family or your friends?
Q6. If you hear your smartphone ring or feel it buzz, do you feel an intense need to immediately check it, even if you are in the middle of doing something else?
Q7. Do you often use or check your smartphone during tasks that you know require your full attention, such as driving or crossing the street?
Q8. Is your smartphone often the last thing you look at before you go to sleep, and the first thing you interact with in the morning?
Q9. Do you wish you could spend less time on your smartphone?
Q10. Do you feel like your use of your smartphone makes it difficult to focus?
Congratulations!
Ask your child what they think of your smartphone use—and what they'd like you to
change.
Regularly put your phone away during mealtimes with friends and family.
Put a rubber band around your phone to help you notice when you are reaching for it.
Practice WWW: What for? Why now? What else?
Each time you notice yourself reaching for your phone, you ask yourself these questions.
“What for?” is an opportunity to ask what your purpose was in reaching for your phone (don’t be surprised to discover that you often don’t have a concrete purpose at all).
“Why now?” is an opportunity to figure out what contexts or states of mind cause you to reach for your phone. For example, are there any emotional states (e.g. loneliness, boredom, anxiety) that seem to trigger a desire to check your phone?
“What else?” is your opportunity to ask yourself if there is something you’d rather be doing than be on your phone (your sticky notes can help!).
Here’s your guide to maintain a healthy relationship with your smartphone
Switch Off
The greatest joys come from moments born of undivided attention and heartfelt connections with our loved ones. Although nowadays, excessive smartphone usage is becoming a hindrance to building deeper connections. So, choose to switch off and cherish the smiles that matter most.
Smartphone Relationship Advisor
Catherine Price is a science journalist, TED speaker, founder of Screen/Life Balance, and the creator of a 30-day, interactive, SMS-based course designed to help people create better relationships with technology (based on her book, How to Break Up With Your Phone: The 30-Day Plan to Take Back Your Life). She is thrilled to be collaborating this year with vivo India to curate content that will help users create healthier relationships with their smartphones and reconnect with their loved ones.
Want Additional Help?
Read MoreSHUT Clinic (Service for Healthy Use of Technology)
NIMHANS Centre for Well-Being, National Institute of Mental Health and Neuro Sciences
Email: shutclinic@gmail.com
Digital Detox helpline NIMHANS
Friday 9.30am-1pm
+91-9480829675
Impact of Smartphones on Parent-Child Relationships
vivo believes in creating technology that brings families closer, and emphasises on the need for people to reduce their smartphone usage with their #SwitchOff initiative. We urge our audience to choose a #SwitchOff time and give more attention to their loved ones as unchecked screen time may irreversibly impact the time they spend with family. Let's try to #SwitchOff for our families and thus #LiveTheJoy of precious moments spent together.
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
Switch Off
vivo believes in creating technology that brings families closer, and emphasises on the need for people to reduce their smartphone usage with their #SwitchOff initiative. We urge our audience to choose a #SwitchOff time and give more attention to their loved ones as unchecked screen time may irreversibly impact the time they spend with family. Let's try to #SwitchOff for our families and thus #LiveTheJoy of precious moments spent together.
Joy of Relationships
At a time when people are prioritising their relationship with their smartphones over the relationship with their significant other, vivo is urging couples to take a break from technology and prioritise spending quality time with their partner. It’s time to Switch Off and experience the best of both worlds – superior technology and meaningful relationships.
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
Unplug for Love: 5 Ways to Reignite Your Relationship
Switch Off
vivo believes in creating technology that brings families closer, and emphasises on the need for people to reduce their smartphone usage with their #SwitchOff initiative. We urge our audience to choose a #SwitchOff time and give more attention to their loved ones as unchecked screen time may irreversibly impact the time they spend with family. Let's try to #SwitchOff for our families and thus #LiveTheJoy of precious moments spent together.
Joy of Quality Time
The third edition of the #SwitchOff highlights how the excessive usage of smartphones is triggering addiction among parents and that is hurting relationships with their kids. Through the campaign, vivo is convincing Indian parents to choose to switch off and find greater joy in connecting with their loved ones.
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
Disconnect to Reconnect: Best Practices to Connect with the Tech-Savvy Generation
Switch Off
vivo believes in creating technology that brings families closer, and emphasises on the need for people to reduce their smartphone usage with their #SwitchOff initiative. We urge our audience to choose a #SwitchOff time and give more attention to their loved ones as unchecked screen time may irreversibly impact the time they spend with family. Let's try to #SwitchOff for our families and thus #LiveTheJoy of precious moments spent together.
Joy of Family
Owing to the pandemic, smartphones have had a significant impact on our relationships in 2020. The second edition of our flagship campaign encourages Indians to disconnect from their devices, and promote healthier communication patterns that build deeper connections with their family.
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
Breaking the Digital Barrier: Reconnecting in a Screen-Obsessed World
Switch Off
vivo believes in creating technology that brings families closer, and emphasises on the need for people to reduce their smartphone usage with their #SwitchOff initiative. We urge our audience to choose a #SwitchOff time and give more attention to their loved ones as unchecked screen time may irreversibly impact the time they spend with family. Let's try to #SwitchOff for our families and thus #LiveTheJoy of precious moments spent together.
Joy of Switching Off
What can be a better gift for your loved ones than the gift of time? The first edition of #SwitchOff promotes the importance of taking time away from technology and reconnecting with your loved ones and highlights how spending quality time with loved ones is essential for our physical, mental, and emotional well-being.
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
#SwitchOff and Indulge: 5 ways to carve quality time with your family
Switch Off
vivo believes in creating technology that brings families closer, and emphasises on the need for people to reduce their smartphone usage with their #SwitchOff initiative. We urge our audience to choose a #SwitchOff time and give more attention to their loved ones as unchecked screen time may irreversibly impact the time they spend with family. Let's try to #SwitchOff for our families and thus #LiveTheJoy of precious moments spent together.
