vivo Celebrates Life’s Joyful Milestones with Siddharth Malhotra and Kiara Advani in New Campaign for V70 and V70 Elite

• Rooted in storytelling, the film showcases how premium imaging empowers users to relive life’s most meaningful memories

vivo India has launched a new digital video campaign for the vivo V70 and vivo V70 Elite, featuring brand ambassadors Siddharth Malhotra and Kiara Advani. The film celebrates life’s most joyful milestones and reinforces vivo’s commitment to enabling consumers to capture their most cherished moments with clarity and emotion.

At the heart of the campaign is a deeply personal narrative. Sid and Kiara recreate some of their most memorable life moments, including a proposal and intimate pre-wedding celebrations. The storytelling reflects the excitement, warmth, and authenticity that define such milestones, creating a strong emotional connection with viewers.

Through this narrative, vivo positions the V70 and V70 Elite as companions for life’s defining occasions. The campaign highlights how advanced imaging technology can elevate everyday experiences into timeless memories.

Central to the communication are two key features that power this storytelling. The 50MP Night Telephoto camera enables users to capture sharp, detailed portraits even in challenging low-light conditions. Whether it is an evening celebration or a candid moment under ambient lighting, the camera is designed to deliver clarity and depth. Complementing this is 4K video recording, which allows users to document their milestones with cinematic precision, vibrant detail, and smooth performance. Together, these capabilities ensure that memories are not just captured but preserved beautifully.

The campaign underscores vivo’s larger premiumisation journey, where consumer needs remain at the centre of product development. By blending emotional storytelling with cutting-edge camera innovation, the brand continues to strengthen its positioning in the premium smartphone segment.

The film will be amplified across digital platforms, social media, and other key touchpoints, engaging audiences through a narrative that is relatable, aspirational, and rooted in authenticity. With the vivo V70 and vivo V70 Elite, the brand reaffirms its commitment to combining refined design, powerful performance, and flagship-grade imaging, ensuring that every joyful moment can be captured just the way it deserves to be.

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About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

vivo mobile India Private Limited (“vivo India”) holds license to manufacture, market, promote, distribute mobile phones and accessories under the brand name of vivo, in the geographical territory of India.