Is excessive
Smartphone usage
impacting
your
relationship
with your
loved ones?
vivo believes in the power of meaningful connections.
That is why we are encouraging you to switch off on occasion and spend quality
time with your loved ones. Let's cherish the moments that matter and prioritise
our relationships with people over that with our digital screens.
That is why we are encouraging you to switch off on occasion and spend quality time with your loved ones. Let's cherish the moments that matter and prioritise our relationships with people over that with our digital screens.
- 2023
- 2022
- 2021
- 2020
- 2019
Impact of Smartphones on Parent-Child Relationships
vivo believes in creating technology that brings families closer, and emphasises on the need for people to reduce their smartphone usage with their #SwitchOff initiative. We urge our audience to choose a #SwitchOff time and give more attention to their loved ones as unchecked screen time may irreversibly impact the time they spend with family. Let's try to #SwitchOff for our families and thus #LiveTheJoy of precious moments spent together.
Impact of Smartphones on Parent-Child Relationships
Source: vivo Switch Off Study
0 %
parents claim that their children complain about parents’ excessive use of smartphones
0 %
Parents spend less quality time with their kids than possible
0 %
children feel guilty about the quality of relationships with their parents
0 %
children accept that they use their smartphone while interacting with their parents
Impact of
Smartphones
on Parent-Child
Relationships
*findings are from the vivo Switch Off Study 2023
Impact Of Smartphones
on Parent-Child Relationships
parents claim that their children complain about parents’ excessive use of smartphones
77%
Parents are worried about their children’s mental health
Parents spend less quality time with their kids than possible
90%
Parents spend less quality time with their kids than possible
children feel guilty about the quality of relationships with their parents
93%
Children face an inferiority complex if they don’t own a smartphone
children accept that they use their smartphone while interacting with their parents
72%
Children spend less quality time with their parents than possible
An initiative by vivo India to advocate
mindful smartphone usage.
93%
Parents feel guilty about their relationships with their children and attribute it to excessive smartphone usage
Find out how healthy your smartphone
relationship is?
Answer these questions to assess your current relationship with your
smartphone and receive suggestions for what you can do right now
to create a better smartphone relationship and reconnect with the
people who matter the most to you.
Find out how healthy your smartphone relationship is?
Answer these questions to assess your current relationship with your smartphone and receive suggestions for what you can do right now to create a better smartphone relationship and reconnect with the people who matter the most to you.
Q1. Do you often lose track of time when using your smartphone?
Q2. Do you feel like your smartphone usage is negatively affecting your relationships?
Q3. Do you often check your smartphone (or keep it on the table) while eating meals?
Q4. Do you feel anxious when you are separated from your smartphone, even for a short while?
Q5. Do you often check your smartphone when you are spending time with your family or your friends?
Q6. If you hear your smartphone ring or feel it buzz, do you feel an intense need to immediately check it, even if you are in the middle of doing something else?
Q7. Do you often use or check your smartphone during tasks that you know require your full attention, such as driving or crossing the street?
Q8. Is your smartphone often the last thing you look at before you go to sleep, and the first thing you interact with in the morning?
Q9. Do you wish you could spend less time on your smartphone?
Q10. Do you feel like your use of your smartphone makes it difficult to focus?
Congratulations!
Join us as we pledge to prioritize our relationships with our loved ones.
Let us come together to Switch Off and spend quality time with those that matter the most to us.
December 20 | 8:00 - 9:00 PM
Days
Hours
minutes
seconds
Here’s your guide to maintain a healthy relationship with your smartphone
Each time you notice yourself reaching for your phone, you ask yourself these questions.
“What for?” is an opportunity to ask what your purpose was in reaching for your phone (don’t be surprised to discover that you often don’t have a concrete purpose at all).
“Why now?” is an opportunity to figure out what contexts or states of mind cause you to reach for your phone. For example, are there any emotional states (e.g. loneliness, boredom, anxiety) that seem to trigger a desire to check your phone?
“What else?” is your opportunity to ask yourself if there is something you’d rather be doing than be on your phone (your sticky notes can help!).
Want Additional
Help?
Smartphone Relationship Advisor
Catherine Price is a science journalist, TED speaker, founder of Screen/Life Balance, and the creator of a 30-day, interactive, SMS-based course designed to help people create better relationships with technology (based on her book, How to Break Up With Your Phone: The 30-Day Plan to Take Back Your Life). She is thrilled to be collaborating this year with vivo India to curate content that will help users create healthier relationships with their smartphones and reconnect with their loved ones.
Press Release
vivo believes in the power of meaningful connections.
That is why we are encouraging you to switch off on occasion and spend quality
time with your loved ones. Let's cherish the moments that matter and prioritise
our relationships with people over that with our digital screens.
That is why we are encouraging you to switch off on occasion and spend quality time with your loved ones. Let's cherish the moments that matter and prioritise our relationships with people over that with our digital screens.
- 2023
- 2022
- 2021
- 2020
- 2019
Joy of Relationships
At a time when people are prioritising their relationship with their smartphones over the relationship with their significant other, vivo is urging couples to take a break from technology and prioritise spending quality time with their partner. It’s time to Switch Off and experience the best of both worlds – superior technology and meaningful relationships.
Impact of Smartphones on spousal relationships
Source: vivo Switch Off Study
0 %
of married Indians believe that excessive smartphone use is weakening/ hurting their marriage.
0 %
couples wish to cut down the time spent on smartphones to strengthen the bond with their spouse
0 %
get so immersed in their smartphone that they lose track of their surroundings and spouse.
0 %
agreed they spend their leisure time on the phone instead of with their spouse
Unplug for Love: 5 Ways to Reignite Your Relationship
vivo believes in the power of meaningful connections.
That is why we are encouraging you to switch off on occasion and spend quality
time with your loved ones. Let's cherish the moments that matter and prioritise
our relationships with people over that with our digital screens.
That is why we are encouraging you to switch off on occasion and spend quality time with your loved ones. Let's cherish the moments that matter and prioritise our relationships with people over that with our digital screens.
- 2023
- 2022
- 2021
- 2020
- 2019
Joy of Quality Time
The third edition of the #SwitchOff highlights how the excessive usage of smartphones is triggering addiction among parents and that is hurting relationships with their kids. Through the campaign, vivo is convincing Indian parents to choose to switch off and find greater joy in connecting with their loved ones.
Impact of parents' excessive usage of smartphones on children's behaviour
Source: vivo Switch Off Study
0 %
can't separate from their smartphones.
0 %
of parents say too much smartphone use badly impacts their bond with kids
0 %
of parents say their kids struggle to socialize due to excessive smartphone use
0 %
want more uninterrupted time with their children
Disconnect to Reconnect: Best Practices to Connect with the Tech-Savvy Generation
vivo believes in the power of meaningful connections.
That is why we are encouraging you to switch off on occasion and spend quality
time with your loved ones. Let's cherish the moments that matter and prioritise
our relationships with people over that with our digital screens.
That is why we are encouraging you to switch off on occasion and spend quality time with your loved ones. Let's cherish the moments that matter and prioritise our relationships with people over that with our digital screens.
- 2023
- 2022
- 2021
- 2020
- 2019
Joy of Family
Owing to the pandemic, smartphones have had a significant impact on our relationships in 2020. The second edition of our flagship campaign encourages Indians to disconnect from their devices, and promote healthier communication patterns that build deeper connections with their family.
Smartphones and their impact on family time
Source: vivo Switch Off Study
0 %
of users check their smartphones within fifteen minutes of waking up
0 %
of respondents agree that excessive use of smartphones impacts their bond with loved one
0 %
of people pick up the phone at least five times in an hour-long conversation
0 %
believe it is important to spend time without smartphones
Breaking the Digital Barrier: Reconnecting in a Screen-Obsessed World
Press Release
vivo believes in the power of meaningful connections.
That is why we are encouraging you to switch off on occasion and spend quality
time with your loved ones. Let's cherish the moments that matter and prioritise
our relationships with people over that with our digital screens.
That is why we are encouraging you to switch off on occasion and spend quality time with your loved ones. Let's cherish the moments that matter and prioritise our relationships with people over that with our digital screens.
- 2023
- 2022
- 2021
- 2020
- 2019
Joy of Switching Off
What can be a better gift for your loved ones than the gift of time? The first edition of #SwitchOff promotes the importance of taking time away from technology and reconnecting with your loved ones and highlights how spending quality time with loved ones is essential for our physical, mental, and emotional well-being.
Impact of smartphone addiction on human relationships
Source: vivo Switch Off Study
0 %
decline in the number of people who meet with family and loved
0 %
of users felt positive during switching off their phones
0 %
of respondents think smartphone usage may affect their health
0 %
believe separating from phones is crucial for a happier life
