Brand Purpose

At vivo, we believe that joy transcends achievement, success, or recognition. It lies in the connections we share with our family—where cherished memories take root, and bonds are woven. Our purpose is simple: we exist to ignite joy within consumers by fostering connections with the ones they hold dear, thereby empowering them to express love through our intuitive technology and transformative experiences.

Camera Manifesto

Unlock the extraordinary with vivo's revolutionary camera technology. Just like your eyes capture every detail, our cameras encapsulate every moment with unparalleled precision. From breathtaking landscapes to intricate details, experience the world through lenses that mirror your vision. Get a glimpse of what truly lies within every frame. Imagine the world of possibilities with #WhatEyeCanSee

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Switch Off

vivo believes in the power of meaningful connections. That's why we're encouraging you to switch off and spend quality time with your loved ones. Let's cherish the moments that truly matter and prioritise human connection over technology.

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Joy of Festivities

Diwali

Diwali

Diwali

The festival of Diwali has always been about homecoming. In its very essence, it's a celebration of family and kinship which are values vivo has always stood for. Our technology is created to touch hearts and keep people connected by helping them express their love for each other. No matter where one is, we never want them to feel too far away from family. Let's usher in the festival of lights by lighting up our hearts celebrating the #JoyOfHomecoming together.

Onam

Onam

True joy happens when families get together. In today’s day and age, connections often get faded due to distance and nuclear families. But when every member of the family come together, sparks of connectivity and common interests get fostered. From celebration and joy, to sharing sweet nothings among each other, our purpose coincides with partnering them to not just capture these moments, but also keep them safe for posterity. Through technology and transformative experiences, we are becoming a part of celebrations and adding more reasons to elevate them. This Onam, our aim is to bring togetherness & familial bonds to the forefront and throw light on the love, celebration & joy that comes along with it.

Other Campaigns

Tech Day

Tech Day

Tech Day

vivo Tech. Day brings to light advancement in technology that is specifically designed to address consumer pain points through in-depth R&D and deep-rooted collaborations including but not limited to areas of telecommunication (5G / 6G Connectivity), Camera and Design.

Women’s Day

Women’s Day

vivo's Women's Day campaign envisions a society where women can be their authentic selves and break away from gender biases and stereotypes. It empowers women from all walks of life to experience joy that can only be achieved through spreading equality.

FIFA

FIFA

vivo's "GIVE IT A SHOT"campaign during FIFA World Cup Qatar 2022™ brought fans together and spread joy, using sports sponsorship to strengthen its global presence. Flagship smartphones and the FIFA Fan FestivalTM connected fans through music and passion, creating unforgettable moments despite challenges.