Product
Since entering the Indian market, our focus has been on crafting exceptional products tailored to the needs of Indian consumers. As a global brand, we prioritise cultural respect and adapt to the local culture.
Understanding the evolving needs and preferences of Indian consumers drives our product strategy.
Explore Latest Launches Across Our Series
For the Story Tellers
vivo’s flagship X series offers professional imaging experiences designed to help you bring your imagination to life even in the most extreme scenarios. Equipped with industry-leading features that bring superior performance, augmented with unique innovations, it is the perfect tool for your uninhibited exploration.
For the Kindred Spirits
The V series devices continue vivo’s tradition of revolutionising phone camera technology. Enhanced by aesthetically pleasing design, they seamlessly integrate intentionality and ingenuity. The series is crafted for those who find joy in connecting with the ones they love by capturing everyday delightful moments.
For the Social Explorer
The vivo S Series is a new expression of friendship, social exploration & technology for a generation that sees smartphones as an extension of their identity. Combining premium design, creator-first camera experiences & intuitive technology, it empowers self-expression and reflects vivo's commitment to meet new aspirations of young consumers.
For the Hustlers
Designed to meet the needs of Gen Z users, vivo’s series T offers a holistic smartphone experience that encompasses performance, user experience, and style. Curated with dynamic features, series T brings joy to those who thrive in the hustle culture.
For the Expressionists
Designed for those who find joy in expressing themselves, explore their passions in style and being at their A-game, each day. Whether it’s a trendy design, unique camera features, or a seamless user experience, the Y Series devices pack it all.
INNOVATING FOR INDIA
Slimmest device The world’s thinnest smartphone at a thickness of just 4.75mm, X5 Max was a feather-light device.
