Experiences

At vivo India, our dream is to bring joy to all Indians through superior technology and simplified experiences. Our campaigns are crafted to tell stories that connect with our goal of enabling joy. Come, experience joy with us!

Brand Purpose
Switch Off
Tech Day
vivo Imagine
Joy of Festivities
Other Campaigns

Brand Purpose

Where Your Loved Ones are, is #Wherejoylives

We chase ambition and strive for success, expecting joy to greet us on the other side. But if we look into our hearts, we'll know that family is where joy has lived forever, and for 10 years vivo has connected us to them so that we can truly #LiveTheJoy.

Inside vivo's Premium Playbook | Rajiv Makhni ft. Paigham danish & Vikas Tagra

Switch Off

vivo believes in the power of meaningful connections. That's why we're encouraging you to switch off and spend quality time with your loved ones. Let's cherish the moments that truly matter and prioritise human connection over technology.

Tech Day

vivo Tech Day brings to light the advancement in technology that is specifically designed to address consumer pain points through in-depth R&D and deep-rooted collaborations including but not limited to areas of Telecommunication, Camera and Design.

vivo Imagine

Born from vivo’s passion for imaging excellence, this platform invites visionaries from across India to push the boundaries of what’s possible with a smartphone camera. Because when you learn the art of photography under the guidance of award-winning pro photographers, there is nothing you can’t do with your lens. Dive deeper into the craft, exploring new techniques and perspectives that ignite your creativity. Capture moments that resonate with emotion and tell stories that inspire. Unleash your potential and redefine your limits in the world of photography. It’s time to transform the ordinary into the extraordinary and experience #TheJoyOfImagination.

Diwali

A picture may be worth a thousand words, but nothing beats the stories we create through the moments we share with our loved ones. As vivo celebrates 10 years of bringing people where they belong, the campaign emphasizes that the heart of Diwali is found in the warmth of those shared smiles and the connections we cherish. Each gathering, laugh, and hug adds to the special memories we create, reminding us that the true spirit of Diwali lies in the #JoyOfHomeComing. No matter how far away you are or how busy life gets, it's never too late to go home this Diwali.

Building Futures for Young Women in STEM - vivo KanyaGyaan

Every year, young women from India embark on a challenging yet rewarding journey to build a future in STEM, creating new opportunities for themselves. vivo KanyaGyaan, a vivo India initiative, supports these young women with scholarships and celebrates their stories of determination and hard work. By enabling more women to pursue careers in STEM, we contribute to a future filled with possibilities.

vivo Ignite | 2024-25

37,000 entries and hundreds of real world solutions with one goal in mind; to be India's next changemaker. These innovators have gone above and beyond to challenge the status quo and build innovative solutions for the overall wellbeing of communities. vivo Ignite, an innovative platform, is committed to empower the next generation of changemakers and fuel growth for India. Let's take a glimpse into all that went down at the grand finale in New Delhi on Jun 15, 2025 and find out who took the trophies home.

They Don’t Wait for Change – They Create It: Meet the Women of vivo India Who Are Accelerating Action

Progress doesn’t happen in boardrooms alone—it’s shaped in everyday choices, quiet resilience, and the courage to push forward. This International Women’s Day, as the world talks about Accelerating Action, we turn the spotlight on five women at vivo who are already living it.

Joy of Equality

vivo's Women's Day campaign envisions a society where women can be their authentic selves and break away from gender biases and stereotypes. It empowers women from all walks of life to experience joy that can only be achieved through spreading equality.