One Room, Infinite Frames: Inside #vivoImagineLabs with the vivo X300 Ultra 

For creators, it all comes down to one defining factor: clarity. In a world where content moves at the speed of light, staying ahead means relying on technology that not only keeps pace, but thinks ahead, pushing boundaries and redefining what’s possible with every frame. Ahead of its May 6 premiere, vivo hosted the vivo Imagine Labs in New Delhi. An immersive, two-day experience focused around the upcoming vivo X300 Ultra. The lab brought together India’s top creators and photographers for a first look at the device, with hands-on sessions to test its camera capabilities. 

With total creative freedom to stress-test every feature in real-world scenarios, the creators immersed themselves across the dedicated zones. The vivo Imagine Labs navigated experiences that no controlled demo could replicate, affirming vivo’s belief that the best way to demonstrate a camera’s excellence is to empower consumers to use it.  

Let’s hear from the experts as they unlock new possibilities with the device.  

Auditya Venkatesh 

The first impressions? 

“It’s absolutely unbelievable”, says Audi, a seasoned travel photographer who has been toying with the X300 Ultra for a few days now. And what makes his experience more cinematic, is having personally shot the practice session of the IPL Team, Punjab Kings. For Audi, the X300 Ultra is a power-packed device that delivers it all – whether you just want to point and shoot, or if you want complete creative control. His new go to are the new 400 mm Telephoto Extender along with the ultra-wide camera; tools that blend with his personal style, on the move.  

Manthan Shah

As a creator, Manthan’s been really looking forward to the X300 Ultra making its debut in India. And the best thing he describes is the compactness of the device. “As a cinematographer, I often move with a lot of gear to shoot videos. With a camera, there are a lot of things involved. But with the X300 Ultra we now get tremendous quality. The ecosystem has evolved so much that now you just need a smartphone, your vision and you can just start recording.” The secret sauce that Manthan is looking forward to using is the 4K 120 fps with 10-bit Log (Pro Video Mode). 

Swarika & Aditya 

Together they make one cohesive unit that loves to travel so, naturally the first thing that caught Aditya’s attention was the camera and for Swarika it was the Telephoto Extender. Together, the X300 Ultra presents itself as an innovative performer. “With the X300 Ultra you don’t have to worry about the output. The device in your pocket, does it all and no moment is ever lost.” For young and emerging creators, creation has now been more accessible. For any new creator, production quality now has no limitations with the X300 Ultra.  

Priyansh Jain

Priyansh has already been in the X300 ecosystem with the X300 Pro, and he wondered, “what could make it even better?” but having now seen the X300 Ultra, it truly pushed the boundaries beyond extreme, especially in videography. The earlier 400 mm lens he used had always been bulky, but with the compact Telephoto Extender Lens kit, the game has truly changed. The X300 Ultra is a true companion in a professional set up, combining technical prowess and creative capabilities. “When young creators ask me what camera to use for content creation, I can now single-handedly vouch for the X300 Ultra.”

At vivo, we have always held that imaging excellence is demonstrated, not declared, and vivo Imagine Labs 2026 was built on exactly that principle. These were just the first experiences; the full story of the X300 Ultra comes out on May 6, 2026.