vivo expands its Retail Presence in India – Launches its First and Largest Experiential Centre in Delhi
- To open 10 flagship stores in India by 2024
- Integrated sales and service flagship store to deliver a hassle-free consumer experience with cutting-edge products
vivo, the trusted global smartphone brand, inaugurated its first and largest experiential store in Delhi today with a resolute commitment to providing an immersive retail experience. vivo India has strategically partnered with Kore Mobile, a prominent Gujarat-based retail mobile phone chain, boasting a remarkable presence with more than 200 stores across the nation.
Spread across two floors, the integrated sales and service store has a retail area of more than 2800 sqft, offering an all-in-one experience. It includes dedicated space for a service centre and activity zones for product experiences, consumer engagement, premium services, accessories, IOT, X series gaming, low-light photography, dark zone and portrait photography. Consumers will also have an opportunity to participate in special workshops during X and V series product launches to test product key features.
Aligned with its retail strategy, vivo India now has five flagship stores in the country, including Ahmedabad, Bengaluru, Delhi and Coimbatore, with plans to build a network of 10 large experiential stores by 2024. Also, the brand has a robust network of 650 exclusive stores.
Underlining vivo’s focus on experiential retail, Geetaj Channana, Head of Corporate Strategy, vivo India, said, “Our unwavering commitment to our consumers shines through in our experiential stores, epitomized by our latest establishment in Delhi. This store sets a new standard for immersive premium experiences, bolstered by our partnership Kore Mobile, offering top-notch products and services all in one place.
Located in the bustling mobile hub of Vikas Marg, Delhi, which draws a vibrant youth demographic, our dedicated gaming and photography zones are geared towards providing younger consumers with a premium in-store experience. We are eager to continue expanding our presence in the region with more of these innovative stores in the pipeline.”
In celebration of the inauguration of Delhi store, vivo is rolling out a range of exclusive offers, including the exciting Kore Mobile ‘Scratch and Win’ promotion, where every purchase guarantees a gift and the chance to win a car (valid until November 30, 2023). Consumers can also choose between a free CDP (V Shield Plan) or accessories with every purchase until Diwali. Additionally, the vivo Loyalty Program enables enrolled consumers to accumulate up to 3% loyalty points, which can be redeemed for accessories. As a token of gratitude, lucky draw has been organised for visitors and every visitor will receive an assured gift on the launch day.
The vivo flagship store is conveniently located at F15, Vijay Block, Vikas Marg, Laxmi Nagar, Delhi – 110092.