vivo, the global innovative smartphone brand, today announced its brand association with the Bollywood diva and youth style icon Sara Ali Khan for its upcoming S series that focuses on Design and Camera. vivo’s collaboration with Sara Ali Khan, brings a perfect amalgamation of style, fun and vigor, that will resonate well with the stylish specifications of the new ‘S’ series. The Bollywood fashionista who has made a mark with her uniquely expressive and inventive style will also feature in company’s new TVC on S series in early August.

Mr. Nipun Marya, Director Brand Strategy, vivo India said, “We at vivo have always kept the consumer at the center for all our decisions. Our association with sports activities or Bollywood superstars resonates with our commitment to being trustworthy, committed to India and innovative. When we were first designing the S1, the first device from the all-new S series, we were clear that we wanted to make a device that was both a style benchmark and packed in powerful features. And Sara was the perfect reflection of these aspects.”

Commenting on the association youth icon Sara Ali Khan said, “I am pleased to associate with vivo for its upcoming S1 as part of their new ‘S’-series. The smartphone’s contemporary design and beautiful colour will surely become a trendsetter. For me, camera and design are the two most important aspects whenever I buy a smartphone. And the S1 is the perfect amalgamation of both these aspects. I am extremely excited to be associated with a brand that resonates with me.”

vivo has taken multiple initiatives earlier as well, that have caught the smartphone industry by surprise – like signing Aamir Khan as its brand ambassador, title sponsorship of big-ticket properties like IPL and vivo PKL, partnership with The PUBG MOBILE Open Club 2019 tournament, and innovative product integration in key TV properties like ‘Kaun Banega Crorepati’ and ‘Big Boss’ (Tamil).

The smartphone brand recently registered a phenomenal growth of 119 percent Y-o-Y (as per Counterpoint Q1, 2019 Report), becoming the fastest-growing brand in India. This year vivo will be completing five glorious years in the country and will continue to build a strong foundation to create a successful long-term brand in India and continuously bring value proposition products backed by an aggressive marketing strategy.

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