vivo, the global innovative smartphone brand, today announced the partnership with Flipkart to bring the first Z series device – the vivo Z1Pro, in India. The #FullyLoaded smartphone is vivo’s first online focused device that offers a smart, secure and a seamless performance experience. The smartphone will be equipped with the Qualcomm Snapdragon 7 series processor, a massive battery, triple lens setup at the back and vivo’s first In-Display selfie camera to provide a seamless viewing experience. Commenting on the partnership, Mr. Nipun Marya, Director Brand Strategy, vivo India said, “Offering meaningful and innovative experience has been a key pillar of our strategy and our partnership with Flipkart is a step further in that direction. The all-new Z series has been designed to empower the young millennials and fulfill the dynamic needs of the ‘Gen Z’. “

Further adding to this collaboration, Mr. Aditya Soni, Senior Director, Mobiles at Flipkart said, “Flipkart and vivo have worked together to understand the needs of Indian consumers, that has resulted in bringing to life vivo’s Z1Pro for Gen Z users. Flipkart’s unparalleled distribution reach and marketing strategies will help vivo in maintaining its strong market reach for its latest innovation.”

Key Highlights for Z1Pro:

Seamless Performance: This powerful device has been designed keeping the latest trends and needs of the India’s Gen-Z smartphone consumers in mind. With an aim to provide a superior smartphone experience and a seamless performance, the new Z1Pro is perfect for multitasking on a wide-view screen.

Long Lasting Battery: Stay powered longer with a full-day long lasting-battery life that allows one to watch their favorite movie while traveling and listen to their favorite artists. It also comes with vivo’s exclusive Fast Charging technology to re-juice quicker than ever.

In-Display Camera: The Z1Pro comes with vivo’s first In-display front camera to capture the most delicate facial details and produce clearer results which gives most amazing selfies. AI Face Beauty enhances your facial features even further with customized solutions, so you can spend less time editing your selfies and enjoy more time looking glamorous on camera.

AI Triple Rear Camera: When you see the world through an AI Triple Rear Camera, creating photographic masterpieces is easier than ever. Z1Pro features a triple camera setup. From magnificent landscapes to beautiful portraits, these three cameras help you capture your most impressive shots – with the least amount of effort.

The smartphone brand had also recently registered a phenomenal growth of 119 percent Y-o-Y (as per Counterpoint Q1, 2019 Report), becoming the fastest growing brand in India. This year vivo will be completing five glorious years in the country and will continue to build a strong foundation to create a successful long-term brand in India and continuously bring value proposition products backed by an aggressive marketing strategy.