vivo V80 Captures the Joy of the Festive Journey with Sidharth Malhotra & Kiara Advani

• The campaign celebrates the joy of travelling back home, capturing the moments along the way and turning everyday experiences into stories worth sharing

vivo India has unveiled a new campaign for the vivo V80 featuring brand ambassadors Sidharth Malhotra and Kiara Advani, as they embark on a festive journey back home. Capturing the people, places and little moments they encounter along the way, the campaign brings alive the joy of travelling, experiencing and creating content, while positioning the vivo V80 as a creative partner through the journey. As their journey unfolds, the V80 transforms into a content creation tool, enabling Sidharth and Kiara to turn spontaneous experiences, candid interactions and festive moments into engaging content. From capturing memories to creating, sharing and reliving their stories, the V80 seamlessly becomes part of their homecoming.

Speaking about the campaign, ambassadors Sidharth Malhotra and Kiara Advani said, “Festive homecomings are as much about the journey as the destination, and that is what made this campaign interesting for us. It takes a familiar festive emotion and tells it through the lens of how people experience life today – capturing, creating and sharing moments as they happen. The vivo V80 fits naturally into this narrative as a creative companion, while our journey together brings a personal and relatable dimension to the story. We hope the campaign connects with people who find their own stories in the little moments along the way.”

Extending the campaign beyond the film, Sidharth Malhotra shared glimpses from his journey back home captured on the V80. The interaction brought the campaign narrative to life beyond the screen, connecting the film’s idea of discovering, capturing and creating along the way with Sidharth’s own experiences from the journey.

Geetaj Chanana, Chief Corporate Communications Officer vivo India, said, “We see content creation becoming an increasingly natural part of how consumers experience and share the world around them. With the V80 campaign, we bring this insight to life through the familiar emotion of a festive journey home, where every interaction and spontaneous moment can become a story worth creating. Sidharth and Kiara bring a unique authenticity and chemistry to this narrative, allowing us to showcase the journey through shared experiences and individual creative perspectives. With capabilities such as 4K Cinematic Video¹ and AI-powered creative features, the V80 becomes a natural creative partner, empowering users to capture, create and share the moments that matter to them.”

Powering the creative storytelling is the vivo V80’s suite of imaging capabilities, including 4K Cinematic Video¹, AI Creative Camera with 30+ AI features², AI Diwali Portrait 2.0³, and a 50MP ZEISS Night Telephoto Camera^4,5. Together, these features help new-age creators capture cinematic videos, experiment with creative styles, bring festive portraits to life, and capture detailed shots of people and places, turning moments from their journey into content worth creating and sharing.

Through Sidharth and Kiara’s festive journey home, the campaign brings alive the idea that every journey has a story worth creating. Their chemistry and shared experiences make the narrative relatable, while the vivo V80 becomes a natural creative partner along the way, reinforcing its larger positioning for a generation that captures, creates and shares stories as life unfolds. Amplified across digital and social platforms, the campaign extends this idea beyond the film, inspiring consumers to find and create from the moments within their own journeys.

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About vivo

vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by nearly 600 million users worldwide.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.