• Both devices will boast ZEISS Co-Engineered Imaging System
  • The series flaunts India’s Slimmest Smartphones in the 5500mAh battery category 
  • vivo also launched vivo TWS 3e with ANC and AI Call Noise Reduction

vivo, the innovative global smartphone brand, today expanded its much-loved V series portfolio in India with the V40 series. Comprising the V40 and V40 Pro, the vivo V40 series continues the V series legacy and introduces innovations in terms of design, camera, and durability. The V40 series is equipped with ZEISS co-engineered imaging systems and is set to deliver the best-in-class smartphone imaging experience.

With the V40 and V40 Pro, vivo is extending its long-standing global imaging partnership with ZEISS to the V series. The series now brings pro-level camera features such as ZEISS Multifocal Portrait, ZEISS Style Portrait and ZEISS Telephoto portrait camera. vivo has also introduced the innovative Festival Portrait Mode along with the Wedding Style portrait tuned for Indian users.

At 0.758 cm (7.58mm), the V40 and V40 Pro are India’s slimmest smartphones in the 5500mAh battery category1. vivo has also introduced a suite of AI Portrait tools like AI Eraser, AI Photo Enhancer, and AI Group Portrait, among other tools. Additionally, to meet the consumers’ demands of having a robust and durable smartphone, the vivo V40 series comes with IP68 dust and water resistance, enabling these smartphones to withstand challenging environments.

Along with the V40 series, vivo has also introduced its latest vivo TWS 3e with ANC with a long lasting battery life, ensuring that users get an immersive experience. The TWS 3e flaunts a light, fashionable, in-ear design and supports AI call noise reduction.

Seamlessly blending camera excellence, cutting-edge design, and technological innovation, the new vivo V40 series and TWS 3e will be available in the following colors:

  • The vivo V40 Pro, going on sale from August 13, will come in two color options – Ganges Blue and Titanium Grey, priced at INR 49,999 for the 8GB + 256GB variant, and INR 55,999 for the 12GB + 512GB variant. 
  • The vivo V40 will be available in three color options – Ganges Blue, Lotus Purple, and Titanium Grey, and will be priced at INR 34,999 for the 8GB + 128GB variant, INR 36,999 for the 8GB+256GB variant, and INR 41,999 for the 12GB + 512GB variant. It will go on sale starting August 19. 
  • Consumers can pre-book the V40 series starting today across vivo exclusive stores and partner stores 
  • TWS 3e will be available in two colors – Bright White and Dark Indigo, and will be priced at INR 1,899 with sale starting today

Offline offers

  • 6 months of free accidental and liquid damage along with flat 10% instant cashback 
  • 12 months zero down payment 
  • Up to 40% off on vivo V-Shield and up to 10% Exchange bonus as part of vivo upgrade programme with SBI, HDFC, Kotak Mahindra, and IDFC First Bank among other partners

Online offers

  • 6 months of free accidental and liquid damage along with flat 10% instant cashback 
  • Flat 10% exchange bonus along with up to 6 months no-cost EMI 

Consumers can purchase the vivo V40 series and TWS 3e across Flipkart, vivo India e-store, and all partner retail stores.

Commenting on the launch, Geetaj Channana, Head Corporate Strategy, vivo India said, “We are proud to unveil the all-new vivo V40 series in India, marking a significant milestone in our V series journey. This launch underscores our commitment to innovation, delivering smartphones that cater to the dynamic market needs. With ZEISS co-engineered imaging system, sleek design, and robust durability, we are confident that the V40 series will be a valuable addition to our product lineup and resonate well with our customers”.

Unmatched Imaging Excellence

vivo’s V-series has a legacy of delivering exceptional camera performance, and the all-new V40 series raises the bar even higher. By extending its collaboration with ZEISS in both the V40 Pro and V40, vivo empowers consumers to capture even the most challenging scenarios with remarkable precision and clarity, whether at long range or close focus.

The vivo V40 Pro houses a triple camera setup, and the V40 comes with dual camera setup. Both smartphones feature a 50MP ZEISS OIS Main Camera (Sony IMX921 on the vivo V40 Pro), and a 50MP ZEISS Ultra Wide-Angle Camera. On the V40 Pro, users also get a 50 MP ZEISS Telephoto Portrait Camera and 50X Digital. Co-engineered to achieve superior camera lenses, the vivo V40 Pro also offers seven distinct portrait styles.

The smartphones also come with a 50MP ZEISS Group Selfie Camera, meeting ZEISS Optics Standards, ensuring that users are able to capture all their moments perfectly. It offers an enhanced user experience for diverse shooting conditions, whether distant or close, bright or dark. The camera also supports wide-angle shots with a 92° field of view (FOV).

Both smartphones come equipped with ZEISS Multifocal Portrait, supporting professional portrait modes. The vivo V40 Pro supports five golden focal lengths for portraits and combines each with the ZEISS Style Portrait Bokehs, allowing consumers to take professional portraits with focal lengths up to 100 mm.

Both smartphones also come with the ZEISS Cinematic Portrait Video feature that lets the camera auto-shift focus seamlessly to follow the subject and deliver professional camera movement effects.

The V40 series also debuts the new Festival Portrait Mode, tuned for Indian users. With Festival Portrait Mode, users can capture standout portraits with customized color tones, perfectly curated for India’s vibrant celebrations.


Both smartphones feature vivo’s exclusive Studio-Quality Aura Light Portrait technology, which uses electronically controlled dimming to optimize lighting brightness for portraits. This advanced technology enhances brightness, clarity, and color accuracy in low-light and night conditions by delivering three times the brightness at the commonly used 2x focal length for portraits compared to the previous generation.

Slimmest Smartphone with 5500 mAh battery1

Sporting a slim 0.758cm (7.58mm) design and a comfortable 3D curve, the V40 Pro and V40 smartphones boast an elegant 3D borderless curved display, enhancing the in-hand feel for the users. Boasting a 5500 mAh battery, both the smartphones offer impressive slim profiles. vivo has been able to achieve this through multiple breakthroughs in battery technology over the years, delivering high battery capacity without thickening the phone. Continuing the design legacy of the V series, the vivo V40 series comes in elegant colors like – Ganges Blue, Lotus Purple, and Titanium Grey.

Redefined Immersive Viewing Experience, Pro-level Performance and Unparalleled Durability

Despite its thin profile, vivo V40 series delivers uncompromising performance with immersive displays and dual stereo speakers. The V40 Pro smartphone is powered by the highly acclaimed Mediatek Dimensity 9200+ SoC chipset. The flagship processor is set to provide faster overall performance, an enhanced gaming experience, and a faster camera experience. On the other hand, the V40 smartphone runs on the Snapdragon 7 Gen 3 processor ensuring faster performance, enhanced gaming experience and  better camera performance.

The V40 series packs a 1.5K ultra-clear AMOLED display with a 3D curved display offering an immersive, detailed visual experience. Its peak local brightness of 4500 nits is  60.7% higher than the previous generation, ensuring clear visibility even in bright sunlight.

To ensure durability, the V40 series comes with IP68 Dust and Water resistance, making it suitable for use in challenging environments and adverse weather conditions. Additionally both the smartphones offer Drop Resistance Structure that comes with enhanced physical protection with a comprehensive cushioning structure, boosting safety for internal and external components. It includes high-performance SCHOTT Xensation® α Cover Glass, a metal bezel around the back camera bump, customized aluminum alloy in the four corners, and reinforced middle  frame for added durability.

To further enhance the capabilities of the V40 series, vivo has included a suite of AI tools which improve camera performance and overall user experience. Tools such as the AI Eraser help users remove unwanted elements in their photographs, AI Photo Enhancer automatically perfects your photos by enhancing the sharpness, and AI Group Portrait ensures everyone looks their best. Additionally, AI Superlink optimises performance and intelligently manages your network connection, keeping your device running smoothly and efficiently.

About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo India news at https://vivonewsroom.in/ 


1According to tests by vivo laboratories, the battery retains at least 80% of its capacity after 1460 complete charge cycles. These tests simulate daily user habits (charging and discharging once a day) and indicate that 1460 cycles equal approximately 4 years of usage.

The above data was provided by vivo laboratories according to tests conducted in a simulated environment, with ambient and phone temperatures of 23°C±2°C for a full charge and discharge. Actual results may vary due to differences in test equipment, test environment, and personal usage patterns and habits.