vivo’s #SwitchOff 2025 Campaign Inspires Families to Return to Joyful Dinner-Time Moments, Reminding Families that the Loudest Dining Tables are the Happiest

• The 2025 Switch Off Study reveals dinner as the strongest daily bonding moment, with 72% of children spending the most time with parents at dinner and 91% saying conversations improve when phones are set aside.

With smartphones present in every moment, the spaces that bonded families have gone quieter. Dinner-time, once alive with overlapping voices, shared stories and warm laughter, is now often dimmed by the glow of screens. Recognising the need to restore these lost rituals of connection, vivo India launches the 7th edition of its #SwitchOff campaign, bringing the message to the emotional centre of every Indian home – the dining table.

For generations, the dining table served as the daily checkpoint of family life, a place where conversations unfolded freely, where the day’s stories found their audience, and where presence felt effortless. While digital distractions have reshaped how families interact today, the vivo Switch Off Study 2025 shows that the essence of this moment still holds strong as 72% of children spend the most time with their parents during dinner, 91% say conversations become easier and more meaningful when phones are kept aside, 87% feel more comfortable talking during phone-free dinners, and 81% of parents notice stronger bonding during these moments. These insights reaffirm dinner-time as one of the most meaningful and dependable opportunities for families to reconnect, provided attention is not divided.

The new DVC, titled “The Loudest Dining Tables Are the Happiest”, contrasts two versions of the same dinner table: one overshadowed by quiet scrolling, and another filled with the joyful, everyday noise that comes alive when screens are set aside. The film celebrates the clinking of plates, spontaneous jokes and overlapping voices — the familiar chaos that signals a family fully present with one another. It reminds viewers that a loud dinner table is not disorderly; it is connected.

Geetaj Channana, Head of Corporate Strategy, vivo India, said “Every family remembers a time when dinner was the happiest pause in the day, a moment where conversations flowed without interruption and everyone felt heard. Today, those moments disappear quietly, not because we don’t care, but because our attention is constantly pulled away. The Switch Off campaign was created to remind people that meaningful relationships deserve undivided attention. This year, we urge families to reclaim the simple but powerful ritual of cherishing a meal together. Connection doesn’t need an occasion, it only needs presence.”

Mayuresh Dubhashi, Chief Creative Officer (CCO), FCB Neo, adds, “We’ve all seen it happen, a table full of people, each lost in their own screen. That small everyday moment is what inspired us. Switch Off is our attempt to reclaim that space for families, to bring that joy back into the room. By moving the message to the dining table, vivo isn’t just asking people to set their phones aside; it’s giving families a chance to rediscover the laughter, the stories, and the beautiful conversations they’ve been missing. vivo’s commitment to nurturing real connections is what makes this campaign more than communication; it becomes a movement that reminds us the loudest dining tables are the happiest.”

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About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society. Stay informed of latest vivo news at https://vivonewsroom.in/