Stunning Design, Superior Photography, and Power-Packed Performance – vivo Unveils V50 Starting INR 34,999

• India’s slimmest smartphone in the 6000 mAh category
• First ever V series smartphone with a quad curved display and IP68 & 69 certifications
• ZEISS co-engineered imaging system with India-exclusive Wedding Portrait Studio Feature
• LoadedAI Suite with tools like Circle to Search, AI Screen Translation, AI Transcript Assist, and AI SuperLink

vivo, the innovative global smartphone brand, has today unveiled V50, another stunning addition to its V series. The vivo V50 is India’s slimmest (0.739 cm) smartphone in the 6,000 mAh battery category¹ and the first-ever V series smartphone to feature an ultra-slim quad curved display. Continuing the V-series’ legacy of providing a segment-leading portrait experience, the V50 features a vivo-ZEISS co-engineered imaging system. According to an internal study conducted by vivo¹¹, over 2 billion photos are taken annually at weddings in India using smartphones priced above INR 25,000. Inspired by these insights, vivo introduced an India-exclusive Wedding Portrait Studio Feature² enabling consumers to capture wedding moments with professional-level precision, enhancing their photography experience.

Adding another layer of vivo’s consistent adaptation to consumer preferences, V50 will be available in three stunning colors – Rose Red (inspired by Indian weddings), Starry Night (featuring India’s first 3D – Star Technology in a smartphone³), and Titanium Grey.

Designed to deliver design precision, exceptional photography experience, and powerful performance, the vivo V50 will be priced at INR 34,999 (inclusive of taxes) for the 8GB + 128GB variant, INR 36,999 (inclusive of taxes) for the 8 GB + 256 GB variant, and INR 40,999 (inclusive of taxes) for the 12GB + 512GB variant, and will go on sale starting February 25 across vivo official website, Flipkart, Amazon, and all partner retail stores.

Consumers can pre-book the V50 starting today at vivo exclusive stores and partner retail stores. To make the purchase more exciting, consumers can avail any of the below offers:

Online Offers

• Up to 10% Discount on purchase from HDFC and SBI Bank cards OR up to 10% Exchange Bonus
• 6-month No Cost EMI
• 1-year extended warranty for free
• vivo TWS 3e for just INR 1,499 when bought with the vivo V50 as part of a bundle deal

Offline Offers

• Up to 10% cashback on select cards including SBI, American Express, DBS, IDFC First Bank, Yes Bank, Bobcard, Federal Bank, and J&K Bank; OR 8 months zero down payment; OR Up to 10% Exchange bonus as part of vivo V-upgrade programme
• 1 Year Free Extended Warranty
• Up to 40% off on vivo V-Shield Screen Damage Protection
• vivo TWS 3e for just INR 1,499 when bought with the vivo V50 as part of a bundle deal
• Up to 70% Assured Buyback for just INR 499
• Free Premium Jio Access to 10 OTT apps for 2 months (on a ₹1199 prepaid plan)

Geetaj Channana, Head of Corporate Strategy, vivo India, said, “At vivo, we believe in the power of technology to bring joy to people through superior technology and seamless experience. The vivo V50 is a reflection of this commitment – crafted to meet the evolving needs of today’s consumers while effortlessly blending cutting-edge technology with elegant design.

The V series has always been about capturing life’s most memorable moments, and through our continued partnership with ZEISS, we enhance that experience, ensuring every detail is preserved with stunning clarity. With its sleek design, ZEISS co-engineered imaging system, and robust durability, the V50 is a premium yet accessible device, created for those who demand the best in style, imaging, and performance.”

Slimmest Smartphone In the 6000mAh Battery Category

The vivo V50 perfectly blends cutting-edge design with an immersive display. Seamlessly integrating a massive battery into an ultra-sleek body measuring just 0.739cm, V50 is India’s slimmest smartphone in the 6000 mAh battery category¹. vivo has been able to achieve this through multiple breakthroughs in battery technology over the years, delivering high battery capacity without thickening the phone.

In line with vivo’s commitment to consistent innovation, the V50 is the first-ever V series smartphone to feature vivo’s flagship quad-curved display, elevating both the visual and in-hand experience for users. With its 41° golden curvature, ultra-narrow bezels, and seamless curves extending across all four edges, the V50’s display creates a floating imagery effect, delivering an immersive and borderless viewing experience. Whether streaming, gaming, or navigating through apps, the uninterrupted flow of the screen enhances engagement, making every interaction feel effortless and visually captivating. On the rear, the Double-Ring Cloud Lens Module features a matte precision Diamond Texture, further elevating the smartphone’s design aesthetic.

Three All-New Colours (Rose Red, Starry Night, Titanium Grey)

The V50’s color palette embodies both modern aesthetics and cultural richness. While Rose Red, inspired by the vibrancy of Indian weddings and celebrations, smoothly transitions into elegance and premiumness, with the Starry Night variant, vivo has introduced India’s First 3D-Star Technology in Smartphone³, creating a mesmerizing naked-eye 3D effect. Its color-coordinated case transforms dynamically under different lighting, mimicking a starry sky under spotlights or a meteor shower under a long lamp. The effect of stereoscopic holographic display is greatly affected by the light source.

Additionally, the Titanium Grey variant exudes a sleek, modern aesthetic inspired by the strength and elegance of titanium. Its refined metallic finish adds a touch of sophistication to every angle.

Unmatched Photography Experience with V50

Featuring the 50MP ZEISS All-Main Camera, V50 is the only device in its price range to offer such a comprehensive camera setup. At the heart of its rear camera system lies the 50MP OIS ZEISS main camera, designed to precisely capture vivid, detailed images. This setup leverages ZEISS optics to provide superior color reproduction and clarity, enhancing every shot.

The 50MP ZEISS Ultra Wide-angle Camera provides incredible clarity and enhanced image quality in low-light conditions. With a 119° field of view, it fits more into the frame, whether it is a large landscape or a group of up to 30 people, all enhanced by AI Group Portrait for clear, detailed faces.

On the front, the 50MP ZEISS Group Selfie Camera ensures that no one is left out of the frame while maintaining exceptional clarity. The camera leverages vivo’s self-developed AI 3D Studio Lighting 2.0 to deliver stunning, ultra-clear Backlit Selfies. This advanced technology enhances every detail, ensuring crystal-clear and beautifully illuminated selfies in any lighting scenario. Additionally, the 92° wide-angle lens and 0.8x to 2x zoom give users the flexibility to capture everything from close-ups to wide group shots with stunning clarity.

The Wedding Portrait Studio Feature merges Wedding-Style Portrait and Film Camera Mode, offering five distinct film tones (Cold Film, Sunshine, Collection of Lost Pieces, Vivid, and Wedding) to enhance wedding photos with cinematic elegance. Designed to capture the nostalgic essence of classic printed photographs, the Film Camera Mode delivers a vintage aesthetic straight from the camera.

Enhanced Portraits with ZEISS

The vivo V50 takes portrait photography to new heights with ZEISS Multifocal Portrait, offering 23 mm, 35 mm, and 50 mm focal lengths, delivering artistic and lifelike results irrespective of the lighting condition. Whether in bright daylight or dim environments, the advanced image processing enhances every detail, ensuring exceptional clarity and depth. With seamless transitions between focal lengths, users can explore a range of perspectives effortlessly, unlocking unmatched creative freedom to capture portraits with stunning precision while keeping the rawness intact.

The V50 introduces seven distinct ZEISS Style Portraits, each designed to elevate different shooting scenarios:

• Cine-Flare Style: Creates artificial glares for a cinematic effect – perfect for day scenes, sunlit backdrops, and single-point light sources
• Cinematic Style: Features a vertical oval-shaped bokeh with a 2.39:1 aspect ratio, delivering striking night portraits with multiple background lights
• Planar Style: Ideal for urban nightscapes, producing horizontal speckle light bokeh against city lights
• Biotar: Delivers a signature swirly bokeh, best suited for bright outdoor conditions, especially against natural backdrops
• Distagon: Enhances indoor portraits with dreamy, hexagonal flare bokeh for a distinctive visual appeal
• Sonnar: Perfect for capturing subjects against distant backgrounds, such as beach scenes with a skyline, creating a soft, creamy blur effect
• B-Speed: The latest addition to ZEISS Style Portraits, featuring a unique arc-triangle bokeh

Redefining Durability and Performance Standards

Setting a new durability benchmark, the V50 features Diamond Shield Glass Protection and IP68/IP69 ratings¹⁰, making it highly resistant to scratches, dust, and water, and an ideal partner for underwater photography⁴. Co-developed with Schott, the Diamond Shield Glass Protection enhances shock absorption, ensuring superior protection against accidental drops, and improving drop resistance by 50% over the previous generation. Equipped with a Custom Anti-Drop Protective film and a Quad-Curved Phone Case, the V50 incorporates a quad-corner airbag design to enhance shock absorption and protect the screen from damage during drops. Additionally, the V50 is equipped with a Comprehensive Cushioning Structure, effectively reducing compression and impact on the screen during drops.

The vivo V50 packs a 6000mAh battery with BlueVolt technology, ensuring up to four years of battery health. The high-capacity battery is engineered for longevity and performance, backed by an industry-leading second-generation silicon-carbon anode that achieves a remarkable density of 794 Wh/L and is further powered by a 90W FlashCharge enabling rapid recharging, minimizing downtime. Powered by the Snapdragon 7 Gen 3, the V50 also offers excellent performance. With long-term software support, users are guaranteed 3 years of OS updates and 4 years of security updates, alongside a 60-month smooth experience⁶, ensuring reliable performance over time.

Fully loaded AI Suite and Enhanced User Experience

The V50 offers practical tools like Circle to Search⁷, where users can instantly get relevant search results by simply circling text or images on the screen, and AI Screen Translation⁷ for multilingual communication in international travel scenarios. The V50 integrates powerful flagship-like AI features to enhance user convenience and efficiency. With vivo Live Call Translation⁷, users can seamlessly communicate across language barriers, receiving real-time text and audio translations during calls. AI-powered tools like AI Transcript Assist⁷ convert audio to text and allow for easy text summarization and search.

Additionally, the V50 features AI SuperLink⁵, which boosts signal strength and coverage by up to 45%, improving connectivity in weak signal areas, and AI Eraser 2.0^7&9 automatically removes unwanted background elements in photos.

The V50 boasts a High-Refresh Ultra-Bright Sunlight Display that delivers incredible visuals in all lighting conditions. With a local peak brightness of up to 4500 nits and a global maximum brightness of 1300 nits.

Like all vivo devices, vivo V50 follows vivo’s commitment to ‘Make in India’ and is manufactured at vivo’s Greater Noida facility that employs around 8,000 men and women ensuring all vivo devices sold in India are made by fellow Indians.

About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

_Disclaimers:

1. _{vivo v50 (titanium grey version with thickness 0.739cm) is the slimmest smartphone in 6000mAh battery category, according to internal research as of 20.01.2025.}
2. _{India’s exclusive wedding portrait studio feature refers that V50, as of 20.01.2025, is the 1st smartphone to have a dedicated independently developed Wedding Portrait Studio Feature which is a combination of Wedding style portrait and film camera mode feature.}
3. _{vivo V50 is India’s 1st smartphone which comes with 3D star technology at its back panel, as of 20.01.2025}
4. _{Underwater photography feature is subject to maximum depth of 1.5m and use for less for than 30 minutes, at a time and various other external factors.  Any deviation from herein mentioned process might hamper the underwater photography feature and might result in damage to the device. Do not immerse the phone in non-fresh water during use. Please shoot underwater at a maximum depth of 1.5 meters and use it for no more than 30 minutes at a time. After using the phone underwater and removing it from the water, press and hold the corresponding button on the screen to exit the Underwater Mode and allow the water to drain. Then place the phone in a dry, well-ventilated area to dry. Avoid charging or connecting external devices to the USB port until it is completely dry. Please note that using high-temperature heating methods, such as hair dryers, during the drying process may damage the phone. Also note that due to differences in temperature and humidity, condensation and fogging may occur in the lens when the phone is immersed in water, which can be resolved by placing the phone in a constant temperature, low humidity environment for approximately 20 minutes. Damage caused by liquid ingress due to use of this feature without following official water resistance test conditions is not covered under warranty.}
5. _{Durability hereby denotes that a user completing 1 charge cycle per day of a device (a full charge 1-100% and discharge 100-1%, during use, be able to complete 1600 charging cycle of a device with battery health of at-least 80% at the end of the 4 year term, subject to use of the device prudently and as per the user manual provided that such use is under the normal temperature condition (20-25 degrees Celsius), default Funtouch OS, with no physical/water/head damage to the device & with no tampering and/or disassembling of the device.}
6. _{60-Month Smooth Experience” indicates that this model has gone through an all-around technological optimization covering hardware and software optimization and has passed vivo Lab’s 60-month smoothness testing. 60-Month Smooth Experience does not mean no latency at all. However, 60-month smooth experience does not guarantee absolute freedom from lag. Due to differences in network environments, individual usage habits, and other factors, the actual experience may vary.}
7. _{vivo disclaims all warranty for accuracy and shall not be responsible for the results and results may vary basis experience and usage}
8. _{The data comes from vivo lab, the data is improved and compared with V40, please refer to the actual experience. vivo disclaims all warranty for accuracy and shall not be responsible for the results and results may vary basis experience and usage.}
9. _{The results of AI Eraser function may vary, please refer to the actual experience. AI Eraser 2.0 requires a network connection. All warranty for accuracy and shall not be responsible for the results as it may vary basis experience and usage}
10. _{This product has been tested under controlled laboratory conditions and is rated as IP68 and IP69 under IEC standard 60529-2013 and provides protection against tight dust, effects of continuous immersion in water and high pressure and temperature water jets. Ingress Protection test conditions: A rotation speed of (5±1) rpm, nozzle angles of 0°, 30°, 60°, and 90°, a flow rate of (15±1) L/min, a water temperature of (80±5) ℃, a test time of 30s/position, and the phone placed in a vertical position with the USB port facing down. The resistance to water and dust is not permanent and may be reduced due to daily use. Do not immerse the phone in water during daily use or expose it to solutions such as seawater or other liquids such as beverages. Do not charge the phone when it is wet; instead, clean and dry it immediately. Damage caused by liquid ingress is not covered by the warranty}
11. _{Based on Internal study and calculations conducted topic – Understanding Scenarios of using camera in SP (25K+) in September october 2024. Assumption & Sources used for this calculations :}
    • _{Smartphone’s 3 year (2022 to 2024) volume considered above 25k, considering 3 yrs replacement cycle for SP in India (source : Segmentation 2024)}
    • _{Adults include working professional’s (Business & Salaried people) in the Age group of – 20-50 years, (Students, housewives, unemployed, blue collars employees and Rural people are excluded)}
    • _{Consumer Universe is taken from Online & Offline Volumes (for GFK Offline data) & Online Volumes}
    • _{Wedding related Figures (% of people who click Pics in wedding, No. of weddings attended annually and Avg no. of pics clicked in a wedding) are picked by a Quantitative consumer Research  done by pValue}