vivo India Ropes in Sidharth Malhotra and Kiara Advani as Brand Ambassadors

vivo, the innovative global smartphone brand, today announced the onboarding of Bollywood’s most loved couple, Sidharth Malhotra and Kiara Advani, as the new face of vivo in India. Known for their genuine warmth, authenticity, and inspiring journey, Sidharth and Kiara embody vivo’s commitment to fostering real connections and empowering personal expression.

Their story mirrors vivo’s philosophy of using innovation to create joyful, memorable experiences, inspiring a new generation to capture and celebrate life’s special moments.

At the heart of this partnership lies the vivo V Series—renowned for its sleek design and portrait photography prowess. Sidharth and Kiara mirror the series’ essence of timeless memories, contemporary style, and personal expression. Their association adds authenticity and depth, reinforcing the V Series’ commitment to enabling users to create and preserve memorable experiences.

Geetaj Chanana, Head of Corporate Strategy, vivo India, said: “At vivo, our philosophy has always been about creating technology that empowers people to connect, express, and celebrate life’s meaningful moments. We are delighted to welcome Sidharth and Kiara to the vivo family—two individuals whose authenticity and inspiring journey resonate strongly with our brand values. At the heart of this partnership lies the vivo V Series, trusted for its sleek design and portrait photography prowess. With the new vivo V60, we continue to push the boundaries of imaging innovation, offering users a device crafted to capture timeless memories with clarity, style, and elegance. Sidharth and Kiara perfectly embody this spirit, making them ideal to bring its story to life.”

The celebrity couple too, expressed their excitement, “We are really excited to start this journey with vivo – a brand that shares our love for real, unfiltered moments.  Some of our favourite memories aren’t planned, they just happen. With the vivo V60, it’s easy to hold on to those moments without interrupting them. It’s not just about sleek design or a great camera, it’s about how effortlessly it fits into real life”

vivo recently introduced the vivo V60—the perfect blend of design excellence, stunning portraits, and top-grade durability. Crafted for those who want style, power, and purpose in one device, the vivo V60 features a 17.20 cm (6.77″) Quad-Curved display seamlessly built into a sleek frame. Available in three colours inspired by Indian culture—Auspicious Gold, Moonlit Blue, and Mist Gray—it houses a ZEISS co-engineered Camera System, Qualcomm Snapdragon 7 Gen 4 Mobile Platform, and offers IP68/IP69 durability. With AI Four Season Portrait and pre-installed Google Gemini, the vivo V60 takes smartphone imaging and everyday convenience to the next level, enabling users to elevate their experiences effortlessly.

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About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society. Stay informed of latest vivo news at https://vivonewsroom.in/