vivo Announces Third Edition of Imagine Awards, with Zoya Akhtar Continues as the Jury Chair

- One Grand Jury winner will receive a cash prize worth ₹5,00,000
- Entries open since August 22, 2025, and close on November 30, 2025
- Celebrates the Joy of Imagination by focusing on creativity and perspective over equipment, while nurturing and recognising emerging talent nationwide
Building on the resounding success of last year’s edition, vivo, the innovative global smartphone brand, has announced the third edition of the vivo Imagine Smartphone Photography Awards—celebrating the joy of imagination and inviting both photographers and photography enthusiasts from all walks of life to share their distinct perspectives on the world through a smartphone lens. With this edition, vivo aims to position the platform as a catalyst for India’s photography community—transforming smartphone photography into a powerful medium for storytelling and authentic self-expression.global smartphone brand, has announced the third edition of the vivo Imagine Smartphone Photography Awards—celebrating the joy of imagination and inviting both photographers and photography enthusiasts from all walks of life to share their distinct perspectives on the world through a smartphone lens. With this edition, vivo aims to position the platform as a catalyst for India’s photography community—transforming smartphone photography into a powerful medium for storytelling and authentic self-expression.
The platform champions photography that embodies creativity, intent, and a unique personal vision, placing the power of perspective above the value of equipment. The extended format will give participants the time and freedom to experiment, refine, and deliver work that blends artistic vision with technical mastery—reaffirming vivo’s commitment to elevating mobile imaging. Open to participants from across India, the awards seek submissions that convey originality and use photography as a medium for meaningful storytelling. Acclaimed filmmaker Zoya Akhtar will helm the jury, joined by noted photographers Vineet Vohra, Rakesh Pulapa, and Aamir Wani.
The awards will feature six categories of participation: Nature & Landscape, Night & Light, Architecture, Motion, Portrait, and Street & Culture. Entries will open on August 22 and close on November 30, after which the jury will shortlist the 6 finalists for the final evaluation across the six categories. The winner will receive a cash prize of ₹5,00,000, while the category winners will receive a vivo X200 Pro smartphone.
Geetaj Channana, Head of Corporate Strategy, vivo India said, “With the third edition of the Imagine Awards, we reaffirm our belief that photography belongs to everyone—not just professionals. It’s not about the gear, it’s about the instinct to see something differently. This campaign is an extension of our ‘Human-Centric Technology’ philosophy, but more importantly, it is a cultural platform to inspire and empower.”
Zoya Akhtar, Writer and Film-maker said, “Every person has a story worth telling and the ‘vivo Imagine Awards’ is about giving that story a stage. Photography is about observing the world with empathy and capturing it with intention. I’m honoured to continue my partnership with vivo in celebrating the imagination and making space for stories that so personal and impactful.”
How to Participate:
- Participants will submit their entries through the official vivo website www.vivoimagine.com, providing basic details, selecting categories (Nature & Landscape, Night & Light, Architecture, Motion, Portrait, and Street & Culture), and uploading their shot-on images. The entry submission will close on 30th November 2025.
- The jury will select 6 finalists out of the pool of entries. (one for each category)
- The top 6 finalists will be invited to the Grand Finale event in December.
- The grand jury winner will receive INR ₹5,00,000, and six category winners will each receive a X200 Pro smartphone at the event.
In its 2024 edition, the Imagine Awards attracted over 17,000+ entries from across India. The top 30 finalists participated in masterclasses and mentorship sessions with the jury before submitting final works for evaluation. Kukkala Suresh was named the grand winner and awarded INR 5 lakhs for his outstanding image.
About vivo
vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.
While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.
Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
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