vivo, the innovative global smartphone brand, has unveiled its 2024 addition to the Y series portfolio with the launch of vivo Y28 5G in India today. This smartphone is the most affordable 5G smartphone in the Y-series line-up that combines a dynamic design and aesthetic craftsmanship. vivo Y28 5G will be available in two stunning color options: Glitter Aqua and Crystal Purple.

vivo Y28 5G is priced at INR 13,999 for the 4 GB+ 128GB, INR 15,499 for 6GB+128GB, and INR 16,999 for the 8+128GB variant. Consumers purchasing the smartphone can avail cashback of up to INR 1,500 using SBI, DBS, and IDFC First Bank along with others. It will be available for purchase starting today, across Amazon, Flipkart, vivo India e-store, and all partner retail stores. 

Dynamic Design and Aesthetic Craftsmanship
The Y28 5G smartphone boasts an astonishingly sleek design, measuring a mere 0.809 cm (8.09 mm) in thickness within a beautifully crafted 2.5D flat frame. The device showcases a minimalist yet elegant and stylish double-disc design, crafted with a creative touch of metallic brilliance. The phone’s appearance reflects a refined and tasteful design that is intended to impress and offer a satisfyingly comfortable hold. It also brings IP54 dust and water resistance to safeguard the phone against water splashes and dust ingress.

It features a large and vibrant 16.22 cm (6.56”) HD+ high-brightness display with a 90 Hz refresh rate that ensures smooth and responsive touch interactions across various scenarios.

Sharp Images—50 MP Main Rear Camera

Y28 5G comes with an advanced 50MP main rear camera, ensuring that every shot captures vivid details and delivers breathtaking details. The camera goes beyond the ordinary, allowing users to elevate their photography with unique light effects, customizable bokeh flares, and the Super Night Mode for stunning low-light shots. 

The 16MP front camera elevates the selfies. providing a diverse range of portrait styles, postures, and filters to express yourself creatively. 

Smooth performance and user experience 

Y28 5G comes powered with MediaTek Dimensity 6020 chipset that offers remarkable performance and clocks as high as 2.2 GHz. It comes equipped with a large 5,000mAh battery with 15W Fast Charge support, ensuring a seamless user experience. 

The smartphone runs on FunTouch OS 13 based on the Android 13 platform that combines vivo’s design-driven values with new and improved personalization options, upgraded privacy, and security features. 

Aligned with the government’s Make in India vision, vivo Y28 5G will be manufactured at vivo’s Greater Noida facility, which employs around 10,000 men and women, ensuring all vivo devices sold in India are made by fellow Indians.