• Y28s features segment’s first 50 MP Sony AI camera
  • Packs in 5000 mAh battery with leading performance
  • Sunlight display with 840 nits high brightness

 vivo, the innovative global smartphone brand, today expanded its Y series portfolio with the launch of Y28s and Y28e in India. Bringing style with sensibility, both smartphones embody an exquisite design paired with MediaTek Dimensity 6100+ 5G processor  and a powerful 5000mAh battery offering consumers uninterrupted usage and a seamless experience.

The vivo Y28s is priced at INR 13,999 for the 4GB+128GB variant, INR 15,499 for 6GB+128GB variant and INR 16,999 for 8GB+128GB variant, the vivo Y28e will be priced at INR 10,999 for the 4GB+64GB variant and INR 11,999 for 4GB+128GB variant. The smartphones will be available for purchase via Flipkart, vivo India e-store, and across all partner retail stores starting today. 

Both the smartphones will be available in two color variants, each. The Y28s comes with Vintage Red and Twinkling Purple, while the Y28e dazzles in Vintage Red and Breeze Green. 

Geetaj Chanana, Head of Corporate Strategy at vivo India, commented, “We are thrilled to unveil the latest additions to our Y-series lineup, the Y28e and Y28s smartphones. Y series is known for its stunning design and exceptional camera performance that is crafted for young and tech-savvy users. Both these smartphones are a testimony of our commitment to drive customer centric innovation. With enhanced camera performance, stunning design and top-notch performance, we are confident that the Y28e and Y28s will address the core needs of our users.”

Stunning Design and Advanced Display Technology

The new vivo smartphones, Y28s and Y28e feature a 16.6 cm (6.56-inch) High Brightness Sunlight display with a peak brightness of up to 840 nits, and a 90 Hz refresh rate. The Y28s offers an HD+LCD display and includes a side-mounted fingerprint scanner for quick and efficient device security. In contrast, the Y28e is equipped with an HD display. Both smartphones are TÜV Rheinland Low Blue Light certified, ensuring comprehensive eye protection throughout the day. Additionally, both smartphones boast an ultra-slim 0.83 cm (8.38 mm) body, making them easy to hold and handle. The stunning design and advanced display technology make the consumer experience much more delightful.

Capture Your Creativity with the Dual Camera Set Up

The vivo Y28s empowers users to explore their creativity with its dual-camera setup. It features the segment’s first 50 MP Sony IMX 852 camera, delivering sharp and clear photos during day or night.

The vivo Y28e enhances your photography experience with a 13 MP main camera in its dual-camera setup, adding an atmospheric portrait effect for fun and engaging photos.

On the front, the Y28s is equipped with an 8MP portrait camera, while the Y28e features a 5MP portrait camera, ensuring picture-perfect selfies every time. 

Both smartphones come with a Super Night camera mode, enhancing camera performance in low-light conditions. Additionally, the Multi-style portrait mode allows users to capture stunning portraits in both bright and low-light scenes.

Smooth Performance and User Experience  

The vivo Y28s and Y28e are powered by MediaTek Dimensity 6100 5G Processor, built on a 6nm advanced process and an Octa-core CPU architecture, with a clock speed of up to 2.4 GHz. They come equipped with an 8GB RAM which can be further extended by up to 16GB.

For  seamless and long-lasting performance, the smartphones are equipped with a massive, 5000mAh battery combined with a 15W flash charge.This setup promises four years of battery health* and incorporates 24-dimension security protection for added safety.

The Y28s and Y28e run on FunTouch OS 14 based on the Android 14 platform. 

With IP64 dust and water resistance, the Y28s and Y28e provide a more reliable and durable user experience.

About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*According to tests by vivo laboratories, the battery retains at least 80% of its capacity after 1460 complete charge cycles. These tests simulate daily user habits (charging and discharging once a day) and indicate that 1460 cycles equal approximately 4 years of usage.

The above data was provided by vivo laboratories according to tests conducted in a simulated environment, with ambient and phone temperatures of 23°C±2°C for a full charge and discharge. Actual results may vary due to differences in test equipment, test environment, and personal usage patterns and habits.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

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