vivo, today announced its collaboration with National Geographic Creative Works for ‘Go Into The Wild’, an immersive photography and storytelling initiative captured entirely on the all-new vivo X300 Series. Building on the success of past editions, this year’s project takes a Nat Geo Explorer, and other creators photographers across India’s wild terrains to document untouched landscapes, wildlife encounters, and natural spectacles with cinematic detail.

Recently launched, the vivo X300 Series—comprising the X300 and X300 Pro—brings together professional-grade ZEISS optics, the new OriginOS 6, enhanced AI capabilities, and flagship performance powered by the MediaTek Dimensity 9500. vivo X300 features a compact flagship design with a 200MP ZEISS Main Camera, vivo Portrait Engine, and AI Landscape Master for ultra-clear portraits and cinematic landscapes. vivo X300 Pro offers a 200MP ZEISS APO Telephoto Camera with India’s first Telephoto Bird Shots feature and the ZEISS 2.35x Telephoto Extender Kit, enabling up to 8.5x optical zoom with exceptional clarity.

Speaking about the collaboration, Geetaj Channana, Head of Corporate Strategy, vivo India, said: “At vivo, we aim to build technology that inspires people to create, explore, and connect more deeply with the world around them. The X300 Series carries this mission forward, blending our imaging expertise with advanced AI and optical innovation to capture moments with striking clarity and emotion. Through this collaboration, we aim to demonstrate what smartphone imaging can truly achieve. The X300 Series is engineered to perform across extreme environments—low light, vast landscapes, and fast-moving wildlife—and our partnership with National Geographic Creative Works brings these capabilities to life in the most authentic setting: the wild.”

The ‘Go Into The Wild’ initiative brings together a curated group of photographers, creators and a Nat Geo Explorerwho used the X300 Series to capture stories across forests, mountains, deserts, and coastal ecosystems. Their work highlights how ultra-high-resolution imaging, pro-level stabilization, and vivo’s ZEISS optical system enable creators to document nature with a level of depth and detail previously unattainable on a smartphone.

A National Geographic Spokesperson said, Building on the success of our collaboration with vivo on Xplore the Xtreme, we are delighted to reunite for ‘Go Into the Wild’. Photography lies at the heart of our storytelling, and this collaboration allows us to continue celebrating the beauty and complexity of wildlife. By bringing together Nat Geo’s legacy of visual exploration with vivo’s shared passion for powerful imagery, we aim to inspire audiences with authentic moments from the natural world.”

The campaign includes a series of short films, Shot on X300 series, OOH and digital storytelling, immersive social media content, and an exclusive visual showcase captured entirely on the X300 Series. The narrative encourages audiences to step beyond the familiar and explore the extraordinary.

PR Contact

vivo IndiaAreeb Anwarareeb.anwar@vivo.com
vivo IndiaRaghav Sharmaraghav.sharma@vivo.com

About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society. Stay informed of latest vivo news at https://vivonewsroom.in/