A smartphone today is more than just a communication device; it has become an essential part of how we live, interact, and express ourselves in ways unimaginable a few years ago. Beyond connecting us with loved ones, it allows us to capture life’s most precious moments, relive those experiences, and share our stories with the world.

vivo recognizes the deep emotional connection between consumers and photography. Through constant efforts to have deep understanding of consumer preferences, vivo has consistently pushed the boundaries of innovation to meet their growing expectations for smartphone cameras.  

For vivo, smartphone cameras are more than just devices—they are companions that inspire storytelling, fostering a personal connection to the moments that matter most.  

Since the beginning of our journey in the Indian market, vivo has constantly set benchmarks in smartphone photography. As we celebrate our tenth year in the Indian market, the company’s journey in smartphone photography has been nothing short of remarkable. From launching the world’s first pop-up camera to introducing India-specific features such as wedding and festive portrait modes, vivo has consistently brought cutting-edge technology to Indian users. Notably, vivo’s strategic partnership with ZEISS has revolutionized smartphone photography by integrating professional-grade imaging systems into smartphones.  

vivo-ZEISS co-engineered innovations have made global technology more accessible to Indian consumers, elevating their camera experiences. By bringing world-class imaging capabilities to the hands of millions, vivo has transformed how people in India capture, share, and preserve the moments that matter.  

As you scroll through this journey, you’ll discover how vivo’s relentless pursuit of excellence has pushed the boundaries of smartphone photography in India.  

Let’s take a moment to explore the decade of camera evolution that has shaped this unforgettable experience with vivo, rooted in a vision to create a joyful world by connecting people through simplified technology and experiences.