Design for India: vivo’s long term focus

At vivo, we are committed to providing our consumers with delightful experiences. How? By unlocking the magic of human connection to power our business, transform our industry, and make a positive impact through our products. During the product conceptualization phase, we place a strong emphasis on product industrial design, software, and cameras as key components. It is an ever-evolving process – We continuously enhance our design capabilities to mirror the needs, preferences, and choices of Indian users to better serve them.

With a focus on ‘Design for India’, our long-term vision is to be an active contributor to India’s economic and technological progress by creating user-centric products. We have taken definitive steps towards establishing a core industrial design team in India, which plays a decisive role in understanding user needs and local trends. Additionally, we have also set up a camera imaging team that is tasked with understanding and identifying the local camera needs so the camera can be optimised according to users. One such India-specific feature is our new camera mode for the V27 series – Wedding Style Portrait Mode. We work tirelessly to comprehend their requirements and address our users’ concerns.