At vivo, we are committed to providing our consumers with delightful experiences. How? By unlocking the magic of human connection to power our business, transform our industry, and make a positive impact through our products. During the product conceptualization phase, we place a strong emphasis on product industrial design, software, and cameras as key components. It is an ever-evolving process – We continuously enhance our design capabilities to mirror the needs, preferences, and choices of Indian users to better serve them.

With a focus on ‘Design for India’, our long-term vision is to be an active contributor to India’s economic and technological progress by creating user-centric products. We have taken definitive steps towards establishing a core industrial design team in India, which plays a decisive role in understanding user needs and local trends. Additionally, we have also set up a camera imaging team that is tasked with understanding and identifying the local camera needs so the camera can be optimised according to users. One such India-specific feature is our new camera mode for the V27 series – Wedding Style Portrait Mode. We work tirelessly to comprehend their requirements and address our users’ concerns.