In the heart of India’s bustling smartphone markets, vivo’s revolution has been unfolding over the past decade. At its core are the vivo Brand Advisors (VBAs) – the unsung heroes who are at the forefront of bridging technology with customers, turning curiosity into trust and transactions into relationships whilst shaping up a legacy for vivo.  

Over the last ten years, our VBA community has grown into a robust network of around 30,000 across India. These advisors have stood as vivo’s frontline ambassadors, helping millions of Indians navigate a rapidly evolving digital landscape and an overwhelming technological boom.  

Their dedication goes beyond simply ‘selling’ smartphones. The vivo brand advisors strive to understand the needs of each customer that walks into a store, building connections that last long even after a purchase is made. For these advisors, the buck doesn’t stop with each smartphone sold.  

From Smartphones to Smiles: A Decade of Building Connections 

With every interaction, the VBAs offer something unique—a personal touch that elevates the buying experience. They’ve guided first-time smartphone users through their initial steps, patiently teaching them how to navigate the digital world. They’ve helped aspiring creators discover the tools to chase their dreams and provided families with devices that bring them closer, even across great distances. 

Their stories often reflect moments of impact. A young student once walked into a store, hesitant and unsure, seeking a phone to pursue his passion for photography. The advisor didn’t just explain features; they sparked a sense of possibility. Months later, the student returned, not just as a satisfied customer but as a photographer proud of his work. 

In another instance, an advisor spent hours assisting an elderly customer, ensuring they felt confident using their new smartphone. For the customer, it wasn’t just about technology—it was about being included in a world that often seemed out of reach. 

These moments are not just sales; they are human connections that elevate the role of a VBA from a representative to a trusted partner. 

Let’s hear the experiences of our VBAs who have completed around a decade with vivo: 

Yogesh Kumawat, a VBA from Rajasthan, shares, “My advice to fellow VBAs is to focus on improving their sales skills, product knowledge, and digital promotion strategies to drive their personal growth.”

Somnath, a VBA from Haryana, says, “My journey with vivo has enriched both my personal and professional life. The training and recognition have inspired me to constantly strive for improvement.”

Sanjay Kumar, a VBA from Jammu and Kashmir, shares, “Working with vivo has opened doors to opportunities I never imagined possible elsewhere”

Surshyam Bisen, a VBA from Chattisgarh, shares, “Over that decade, I have not only seen vivo grow as a brand but the journey also helped me grow as an individual – allowing me to achieve all my dreams.”

Looking Ahead Towards the Next Decade Together 

The journey of a VBA is more than a professional role; it’s a commitment to growth and purpose. As vivo reflects on the last ten years, it’s clear that these advisors are more than employees—they are storytellers who bring vivo’s vision to life, one interaction at a time. 

The future holds even greater possibilities. With technology advancing and customers becoming more connected than ever, VBAs will continue to play a vital role in shaping how India experiences vivo. They are not just the backbone of vivo’s retail presence; they are the beating heart of its success. 

As vivo steps into its next chapter, it does so with immense gratitude for its VBAs—partners who have made this journey extraordinary. Here’s to another decade of stories, connections, and shared dreams, building a future together that is as innovative and inspiring as the journey so far.