A Bond Beyond Business: How vivo Brand Advisor’s Bring Forth a Seamless Smartphone Experience
At vivo, taking ownership goes well beyond the duties of an assigned role – it transcends the everyday fabric of the brand and the unit that keeps the clock work running are the vivo Brand Advisors (VBAs) who keep vivo’s commitment for India, alive. The VBAs play an integral part in communicating vivo’s technology and innovations to customer across India–from rural towns to Tier 1 cities, ensuring widespread accessibility for seamless smartphone experience based on the customers’ needs. Three years ago in 2021, over 30,000 VBAs from the length and breadth of the country came aboard the – vivo Smart Retail (VSR) Program, committing to create a hassle-free arrangement that allowed consumers to stay connected with vivo from the comfort of their homes during the pandemic1. The level of dedication and focused approach shown is a testament to a partnership that extends beyond brand-retailer ties and into something deeper. A partnership that is built on trust, appreciation, and belonging between vivo and the robust VBA network. Their strong presence in mainline retail is a major factor in vivo’s market leadership, enhancing the brand’s reach and ability to better serve local consumers.
A community of young, passionate marketing executives who are the first point of interaction for consumers when they visit a retail outlet to buy a vivo phone. These advisors are proficient and skilled in understanding consumer needs, value their time and offer the right smartphone options that suit the customer’s needs. Their warm and welcoming nature, in-depth knowledge of vivo smartphones and a flair for answering consumer questions make for a premium and smooth buying experience for customers across the board. Thus, they make a vital contribution to developing lasting relationships with the consumers.
While VBAs forefront the retail landscape, vivo too has an acute focus on the overall development and growth of this network by ensuring regular engagement activities to value their commitment. As a result, vivo has not only turned around their livelihoods but have also had a positive impact on their personal, social, and professional lives. The training programs curated by vivo equip VBAs with the confidence and enhanced skills necessary for keeping the chain operational, instilling a belief that the hard work invested by these advisors translates into trust.
To nurture and deepen vivo’s bond with VBAs, vivo India took a meaningful step to express gratitude and reinforce its commitment. Ahead of the festive season, the team visited the homes of nearly 2,000 advisors across India in an effort to connect with them on a deeper level. This gesture went beyond celebrating the season; it was a tribute to the dedication, passion, and hard work of VBAs, who are vital to vivo’s success. The festive season offered a perfect opportunity for reflection and appreciation, reinforcing the sense of belonging that defines our relationship with them.
As a brand, vivo is focused on its mission to keep building this partnership over the next decade of technological innovations and growth to serve customers and provide the best-in-class smartphone experience. The VBAs are deeply embedded in the community, engaging directly with consumers and ensuring that every product and service aligns with the user’s expectation whilst strengthening the brand’s presence across India. These home visits served as a reminder that their contributions enable the brand to bring their vision to life – making vivo a trusted smartphone for the millions of Indians and delivering joy on a daily basis.
1Source: vivo India Impact Report 2021