• In 2023 alone, Gurugram residents lost close to Rs 300 crores to cyber frauds, with 30,000 cases reported last year1
  • With over 70% Gurugram citizens vulnerable to Cybercrime1, the campaign’s long-term objective is to make Gurugram a cyber safe city

vivo, the trusted global smartphone brand collaborates with Gurugram Cyber Police to spread cybersecurity awareness through the #GiveBackToGurugram campaign. This initiative aims to raise awareness about cybersecurity issues and empower residents of Gurugram to protect themselves against cyber threats. With cybercrime on the rise, it is crucial for individuals and companies to adopt safe online practices and protect themselves from potential scams and frauds. The campaign includes a range of outreach activities like cybersecurity training, awareness campaigns, youth outreach program, community engagement activities etc. with a focus on equipping residents with the knowledge and tools necessary to stay safe online. Moreover, it advocates for the use of the national helpline number – 1930 for reporting cybercrime, offering resources, and support for victims. 

Encouraging caution in sharing personal information and interacting with unfamiliar individuals, both online and offline, the program emphasizes the importance of safeguarding privacy to prevent falling victim to cyber scams. Banners and hoardings are being prominently displayed at Millennium/Huda and Sikanderpur Metro stations, within the yellow line metro rail, on social media platforms, and in IT parks across Gurugram to raise awareness.

In recent years, cybercrimes have surged at an alarming rate, posing a significant threat to individuals and organizations alike. In 2023, Gurugram residents suffered losses exceeding Rs 300 crores due to cyber frauds. It is concerning that only 1 out of 50 cases were reported to authorities, highlighting the urgent need for cybersecurity awareness and preparedness.1

Commenting on the initiative, Geetaj Channana, Head of Corporate Strategy at vivo India, stated, “As a leading and responsible smartphone brand, we take our commitment to cybersecurity seriously. In today’s digital age, it’s crucial for everyone to be aware of the risks and to take steps to protect themselves online. 

We’re pleased to announce our partnership with Gurugram Cyber Police for the #GiveBackToGurugram campaign, which is a part of our CSR initiative. Together, we aim to raise awareness about cyber threats and empower residents to protect themselves online, fostering a safer digital environment in Gurugram. This campaign reflects our commitment to making a positive impact in the communities we serve.”

The initiative leverages a comprehensive 360-degree integrated campaign to provide resources and raise awareness about the most pressing issues of cybersecurity.

“This program is a call to action for all residents of Gurugram to stay vigilant and protect themselves against cyber threats.,” said Priyanshu Diwan, ACP, Cyber Crime, Gurugram.

“With the support of Haryana Police, we are confident that this initiative will make a meaningful impact in raising awareness about cybersecurity and promoting a safer digital environment for the residents of Gurugram.” added Mayank Agarwal, Founder of GiveBackToGurugram. To know more about the awareness program and how to receive cybersecurity certification, please visit: http://www.givebacktogurugram.com

1 Source: Gurugram Cyber Police

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, design-driven value, user-orientation, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo and San Diego, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up seven production bases (including brand-authorized manufacturing centers), across China, South- and Southeast Asia, and more regions, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society. Stay informed of latest vivo news at https://vivonewsroom.in/