vivo India Celebrates 10 years of Operations – Re-Iterates Commitment to India Market

• Total investment of around INR 3500 crores in Indian operations and 150 million ‘Made in India’ smartphones manufactured at its manufacturing facility in 9+ years
• Aims to be a worthy partner to India’s electronics manufacturing growth in the future
• To constantly plan and increase local value addition of components
• To strengthen focus on India-centric products by localising design, camera effects and overall product experience

vivo, an innovative smartphone brand, kicked-off its tenth anniversary celebrations in India by hosting the second edition of vivo Tech Day 2024. Over the past ten years, vivo has become synonymous with innovation and excellence, contributing significantly to the development of the Indian mobile ecosystem.

During the experiential event, vivo showcased it’s latest technology offerings built to solve unique consumer needs basis understanding of the market. At a unique exploratory showcase, vivo’s R&D experts gave a unique behind the scenes tour of various technologies. A constellation of key partners international and Indian – demonstrated various unique technologies that make way into vivo smartphones:

1. vivo – ZEISS Co-Engineered Imaging System Showcase – To further elevate its imaging capabilities, vivo brand has deepened its global partnership with ZEISS. The T* Coating, which enhances image clarity and reduces light reflection; the ZEISS APO Telephoto lens, providing up to 100x zoom; and the Multifocal Portraits feature, supporting five focal lengths (24mm, 35mm, 50mm, 85mm, 100mm) for professional-quality portraits were some of the technologies on display. This unique partnership has created new benchmarks for smartphone camera photography and is constantly challenging the normal by continued innovation.

• vivo Camera Prowess – Continuing to build upon the superior photography experience and future-ready camera innovations, vivo introduced the next-generation V3+ chip, which has improved from 12nm in V1 to 6nm architecture with improved AI Video algorithm support and providing support for multi-algorithm concurrency resulting in stronger performance and lower power consumption.
  
  vivo brand also has a global collaboration with Sony to develop the 50MP LYT 900 (one-inch type) sensor, with larger diodes for superior low-light performance.

• The SCHOTT Challenge Lab – vivo’s enduring partnership with SCHOTT has provided exceptional cover glass for its premium smartphones. SCHOTT, a 140 year old Germany-based company, is known for its innovative glass technology, delivers solutions that meet the evolving demands of today’s consumers. The company’s founder and namesake, Otto Schott, is credited with the invention of borosilicate glass. The Xensation® series by SCHOTT excels in flexibility, strength, and durability. These cover glass types achieve superior break resistance through combinations of unique glass compositions with advanced ion exchange processes during chemical strengthening while maintaining a sleek profile that enhances the multimedia experience.
  
  SCHOTT demonstrated the durability of their cover glass with rigorous Set Drop Tests, Ball Drop Tests, Bending Tests, and Folding Tests, highlighting their commitment to resilient and reliable smartphone protection.

• AI Technology – To elevate productivity on vivo smartphones, vivo brand has a partnership with Google to integrate cutting-edge AI features. For instance, X Fold3 Pro leverages advanced AI tools from Google’s Gemini family on Vertex AI to streamline workflows, overcome language barriers, and enhance efficiency. Soon to be launched, V40 Series introduces AI Imaging capabilities which will enhance user photography experience and provide intuitive technology accessible to consumers.

• Telecommunication Advancements – vivo is the largest standalone smartphone contributor brand to 3GPP. To enrich and make the consumer smartphone experience, vivo has around over 6000 patents and has been making continuous contributions to the 3GPP standards since 2017, resulting with over 15,000 proposals to 3GPP.

• iQOO – iQOO, a high-performance brand of vivo, presented its next-generation innovations and advanced technologies. The iQOO booth prominently featured their premium partnership with BMW M Motorsport, which served as the inspiration behind the iconic Legend tricolour design of iQOO’s flagship series, reflecting the brand’s dedication to high performance, speed, and excellence. The booth also showcased the world’s first commercial 200W FlashCharge technology, capable of fully charging a 4700mAh battery in just 10 minutes, thus revolutionizing the charging experience. Additionally, iQOO showcased its Supercomputing Chip Q1, a proprietary gaming chip designed to enhance computing capabilities with 144fps gaming, 900P level of Super Resolution and Game Frame Interpolation (MEMC), ensuring an immersive and smooth gaming experience.

On vivo Tech Day 2024, third edition of the vivo India Impact Report was also unveiled, a comprehensive document that highlights steadfast commitment to India and its significant contributions to the country’s mobile ecosystem over the last 10 years. In 2023 edition of the report, vivo India highlights cumulative impact across ten different areas including Local Value Addition, Exports, Make in India, CSR and Employment, among others. It mentions that vivo India has manufactured around 150 million smartphones cumulatively in the past 9+ areas at its manufacturing facility in India.

Furthermore, the vivo India Impact Report 2023 underlined ‘vivo for India’ strategy, focused on enhancing all aspects of its business operations, from local manufacturing to rationalization of distribution, modernising local value addition and focus on Design for India to offer products according to the local needs and preferences of the consumers. (For details, please see Appendix)

While celebrating the 10-year milestone, Mr. Geetaj Channana, Head Corporate Strategy, vivo India, said, “The past decade for vivo India has been defined by impact, resilience and  commitment. From our beginnings as a newcomer, we now proudly serve over 120 million vivo smartphones used by proud Indians today.  
 
We have created significant value in various aspects of Indian mobile ecosystem, from manufacturing smartphones locally to introducing global technological advancements and fostering community development. These have contributed to the Indian economy and helped shape the smartphone ecosystem.

Today, as we unveil the vivo India Impact Report 2023 on Tech Day, it is evident that our efforts have been purposeful and far-reaching. We remain steadfastly committed to the Indian market and aligned with the Government of India’s ‘Make in India’ initiative and the vision of ‘Atmanirbhar Bharat,’.  Increasing localization of key components will be a key focus in the future, reinforcing our role in India’s manufacturing growth story.”

About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*According to tests by vivo laboratories, the battery retains at least 80% of its capacity after 1460 complete charge cycles. These tests simulate daily user habits (charging and discharging once a day) and indicate that 1460 cycles equal approximately 4 years of usage.

The above data was provided by vivo laboratories according to tests conducted in a simulated environment, with ambient and phone temperatures of 23°C±2°C for a full charge and discharge. Actual results may vary due to differences in test equipment, test environment, and personal usage patterns and habits.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo India news at https://vivonewsroom.in/

Appendix

Given below are the highlights of the vivo India Impact Report 2023 edition:

1. Make in India: Over the last 10 years, vivo India has manufactured 150+ million ‘Made in India’ smartphones at its manufacturing facility. Over the years, vivo’s manufacturing facilities have benefitted over 15,000 Indians, offering employment opportunities, and fostering skill development.

• Localisation: Since its inception, the company has nurtured partnerships with over 30 suppliers in India. The company has localised various components including 100% local assembly of motherboard, 94% battery, 97% chargers, 77% camera, and 97% fingerprint sensor are sourced locally. (Feb 23 – Feb 24)

• Making in India, for the World: vivo has exported ‘Made in India’ smartphones worth INR 400 crore since 2022.

• Bridging the Digital Divide: Enabled 1.2+ million Indian consumers with smartphones through the micro-financing partners since 2019 bringing them to digital mainstream

• India – Centric Products: The company has laid emphasis on understanding the needs and aspirations of Indian consumers by engaging with over 1,00,000 vivo Indian consumers annually. Through the ‘Design for India’ initiative, vivo has elevated consumer experiences by customizing product designs to focus on colour, material, and finish (CMF). The company has pioneered India’s first 50MP Eye Auto Focus Dual Selfie,  introduced Colour Changing Technology and Indian Wedding Style mode to deeply resonate with Indian consumers’ preferences and lifestyles.

• Retail Partner: Over the last 10 years vivo India has strengthened its distribution network with more than 70,000 retail touchpoints. Vivo India retail partners have clocked earnings of INR 15,000 crores cumulatively by selling vivo smartphones and around 10,000 vivo India retailers’ clock annual turnover of over ₹ 1 crore. (Source: Counterpoint Research).

• Robust After – Sales Service: Our commitment is evident in our growth as we moved from 30 authorized service centers and 200 staff members in 2015 to over 650 service centers and 2,500 trained staff members today,  

• Workforce Empowerment: vivo India generates around 2,00,000 jobs in India directly and indirectly

• Community Impact: vivo India has invested INR 26 crores over the years towards its CSR initiatives positively impacting close to 2.5 million lives with initiatives such as ‘vivo Ignite: Technology & Innovation Awards’ to empower school students with problem-solving skills for the betterment of society and ‘Women in STEM’ initiative to offer merit-based scholarships to support young women pursuing higher education in STEM fields.