At the heart of a bustling town, a small mobile store has become a landmark. Nearly a decade ago, retailers pan India took a chance by partnering with vivo, becoming one of its early retail allies. Now, they watch on, as customers stream in daily, seeking the latest smartphones with innovations that suit their needs. These retailers aren’t isolated—they are a part of the formidable community of 70,000 others who have grown alongside vivo, transforming communities across India.

For ten years, vivo has been on a journey of growth, pushing the boundaries of what’s possible in the world of smartphones. From the first step into the markets in India to becoming a household name, this success is not just vivo’s to claim. It belongs to every single retailer who stood with the company through every milestone, every challenge, and every innovation.

Beyond the business metrics and the sales figures, there is a deeper connection of trust and triumph. Every phone sold, every customer satisfied, every new innovation introduced—it all began with retailers who believed in the vision vivo India had. It’s the partners who took a leap of faith when vivo was still finding its way. Partners who worked tirelessly to showcase

vivo’s commitment to quality, innovation, and customer satisfaction. Partners who embraced the vision and became more than just sellers; they became the pillars of the brand.

vivo’s retail network extends far beyond tier 1 cities. Over 60% of the partners are in tier 3 cities and beyond, bringing technology to the doorsteps of those who might otherwise be left out. Together, these partners have not only strengthened the businesses but also contributed significantly to local economies. Collectively, they’ve earned over ₹15,000 crore* over the last 9+ years by selling vivo smartphones, illustrating the incredible impact of these partnerships.

Infographic on vivo India Retail Partner network
Courtesy: vivo India Impact Report 2023

Over the past decade, vivo’s journey has been defined by human relationships—by people working together, sharing a vision, and navigating challenges side by side. From the smallest retailers to the largest distributors, every partner has played a unique and irreplaceable role in this shared success story. These partners have weathered market shifts, adapted to ever-changing technology, and remained unwavering in their commitment to the brand.

A celebration of 10 years with our partners! #JoyOfGratitude

As vivo stands on the cusp of a new decade, it does so with immense gratitude. Gratitude for the trust that was placed in the brand ten years ago. Gratitude for the dedication and hard work that has gone into every product launch, every store display, every customer interaction. And most importantly, gratitude for the enduring partnership that has allowed the brand to flourish in ways that would have been unimaginable without this incredible support network.

*Source: vivo India Impact Report 2023