vivo, the innovative smartphone brand, has announced that the vivo Y28s will become even more affordable with a price reduction of INR 500.

Starting today, the smartphone will be available at an exciting new price of INR 13,499 for the 4+128GB, INR 14,999 for the 6+128GB variant, and INR 16,499 for the 8+128 GB variant. Consumers can purchase the device from vivo India e-store, Flipkart, and all partner retail stores. The vivo Y28s is equipped with the segment’s first 50 MP Sony HD main camera delivering sharp and clear photos during day or night. Powered by the MediaTek Dimensity 6300 5G processor, it ensures smooth and efficient performance across various tasks. The smartphone also comes with a massive 5000 mAh battery and supports flash charging, providing long-lasting power. Running on FunTouch OS 14 based on Android 14, the Y28s offers an intuitive and seamless user experience. It is available in two attractive colors Vintage Red and Twinkling Purple.

About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society. Stay informed of latest vivo India news at https://vivonewsroom.in/